We can all agree to the fact that 2021 was the “year of NFTs.” After the successful sale of Beeple’s “Everydays: The First 5000 Days” for a whopping US$69.3 million, which was tagged as the most expensive NFT ever sold last year, more and more artists, celebrities, collections and enthusiasts have started using their NFT avatars as a representation of the NFT community they belong to.
Since then, support from NFT communities has become the foundation of a successful NFT project. In fact, the NFT community is one of the first considerable factors people look into before purchasing an NFT project. It is where most NFT creators share ideas and interact with each other. Popular NFT projects such as Axie Infinity and Bored Ape Yacht Club are one of the very few that made great names for themselves due to the strong communities built around them.
But what exactly defines a strong NFT community? Continue reading to learn more about the best practices to help you create one for yourself.
What is an NFT Community?
A non-fungible token (NFT) community refers to a group of NFT enthusiasts that are actively creating, collecting, buying, selling or simply discussing an NFT project. It is a gathering of
different sets of people including artists, developers, investors, enthusiasts and fans of digital assets.
Typically, NFT communities are built across various social media platforms such as Discord, Telegram, Twitter and Reddit. The main purpose of NFT communities is to serve as a great medium amongst NFT users where they can freely share their ideas, opinions and other related topics that could benefit a future NFT project.
Why Create an NFT Community?
When it comes to NFT, spending a huge amount of money on marketing may not be the most effective option. Instead, you need to focus on creating a strong NFT community. Not only does it provide an excellent foundation for your NFT project, an NFT community can also result in an increase in traffic, providing your project with the attention it needs. Indeed, authentic storytelling is the best way to engage with your audience.
How to Create an NFT Community?
Building an NFT community is not an easy task. But with conscientious effort and remarkable commitment, it will only take you four useful tips to create a successful NFT community.
1. Define your target audience.
When creating an NFT community. The first thing you need to do is to define your target audience. As such, you need to understand the niche of your NFT. Do you want your audience to be pet lovers, art enthusiasts, music fans or online characters?
Defining your target audience will help you understand how your NFT community will start and where you can find these types of people. It will also give you a better idea of what your future community will expect from the project.
2. Set your goals.
Alongside identifying your target audience, it is also important to have a vision of what you want to accomplish with your NFT project in the years to come. It will serve as a guiding force for people to become interested in joining the community. Think of a concept that will stand out from the crowd and will make people believe in your ideas.
You can choose to build an NFT community that spreads relevant NFT news and information, or a community that allows users to exchange NFT art to each other. Either way, make sure to set a goal that will appeal to your target audience.
3. Choose your channel.
The next thing you have to do is to choose a social media channel that best fits your NFT community. You can have as many avenues as you can manage, given that you understand how to use them efficiently.
- Twitter – ideal for sending short messages, announcements, and quick interactions.
- Telegram and Reddit – are best for open discussions and community support.
- Discord – for instant messaging and discussions.
4. Partner with promising projects.
Now that you have defined your target audience, set your goals and picked a social media platform, the next thing you have to do is to look for notable companies and platforms with promising NFT projects. By doing so, you will take your community to a wider audience.
Creating a solid NFT community is not a walk in the park and surely, it won’t happen overnight. Fortunately, there are key steps you can implement such as the ones listed above to make sure you’re on the right path.
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