According to research, over three billion people have used messaging apps in 2021, making them one of the most popular app types in the market today. Telegram, for instance, has over 500 million monthly active users. Each day, an average Telegram user sends 150 messages through group chats and channels. With a wide range of opportunities, Telegram has become a popular promotion platform of choice for many businesses.
Why Businesses Should Use Telegram
Telegram is a freeware, cross-platform instant messaging app that provides end-to-end encrypted video calling, VoIP, file sharing and support for large group chat features. It can be used on android, iOS, Windows and macOS.
This cloud-based messaging platform can help broaden your reach, increase sales and keep your customers engaged.
In this article, we’ll learn more about this powerful messaging app and some of the reasons why it is best to use Telegram for your business.
1. Telegram is completely free.
Regardless of how many messages you send or receive per day, Telegram is completely free of use and has no limitations. With that said, businesses can use all of its functionality, from sending and receiving images, videos, text and voice messages at zero cost.
2. Telegram is a highly engaging platform.
You can use Telegram to keep your audiences engaged in the following ways:
- Encourage your customers to join in your public or private Telegram channel.
- Share product images and videos.
- Keep your customers informed about your brand’s history.
- Be personal and introduce new staff.
- Update customers with future discounts and special offers.
3. Telegram has no limit on group size.
When you are marketing your brand, you want it to reach as many people as possible. Compared to WhatsApp which has a limited group of 200, there is no limit on group size on Telegram. In fact, Telegram allows brands to engage in separate activities in separate groups. This gives businesses like you the ability to grow their brand all in one single platform.
4. Telegram offers 24/7 support.
With today’s digitally-dependent generation, modern users are now more inclined to use online support rather than telephone support. Fortunately, Telegram offers round-the-clock service through chatbots that are available 24/7. Compared to phone support that typically needs word-for-word explanation from a customer, chatbots can easily assist customers with basic FAQs, orders and other concerns. Thus, providing them with the assistance they need while allowing your customer service staff to attend to more complex uses.
5. Telegram increases social media presence.
6. Telegram provides robust security.
Security is one of the key deciding factors for many businesses when looking for any service they will use. Fortunately, it is one of the many strengths of Telegram. With this app, all messages are end-to-end encrypted.
It also has secret chats and-self destructive message features which are not available on WhatsApp.
Indeed, Telegram opens a wide range of great opportunities for many businesses. Not only does it allow you to keep in touch with your audience and keep them engaged, but it’s also a powerful tool to automate basic business processes, minimising manual, repetitive tasks.