Sure, creating a website from scratch can be pretty exciting. For someone who knows exactly the ins and outs of building a website, the thought of designing all pages and curating content might seem like something to look forward to. But for newbies who know nothing about it, the feeling of cluelessness and being lost can be pretty normal.
While creating a website on your own might seem like the most practical thing to do, hiring a reliable digital marketing agency is still the best idea. Although hiring one can be costly, doing so can give you a guarantee that your website will be handled with utmost excellence and craftsmanship. Thus, keeping you away from creating mistakes that might put your entire business in jeopardy.
When creating your very first website, you need to understand one thing: not because you create your website with so much effort and dedication doesn’t mean it will instantly reach the level of success you’re expecting. What you can do is plan things ahead of time. Creating a concrete plan before building your website will help you stay on track, giving you a higher chance of culminating success.
Building a Website 101: Top 5 Things You Should Know Before Creating a Website
To help you out on this new and exciting journey, we’ve listed down 5 of the most essential things you should know before creating your very first website.
Set a goal
Before you dive deeper into the technicalities of creating a website, you need to set your goals first. What do you want to accomplish from creating your own website? Answering this question is vital to the overall success of your entire plan. Without a goal to reach, you’re basically creating a project for nothing.
If you’re creating a website to start a blog where you can share something you’re passionate about, your goal can be finding audiences that share the same interest as yours. If you’re planning to build a product-based website, you can focus on getting people’s attention enough to make them add your products to their cart and make a purchase. If you’re eyeing to create a service-based website, your goal can be to create a powerful message that will encourage your visitors to hire you for the services you offer.
Choose a domain name
Choosing a domain name might seem like an easier task, but for some people, this is one of the hardest, most confusing steps when creating a website. Although it doesn’t need so much time and effort, picking the right domain name to use requires creative thinking. This is where a lot of people get stuck.
When looking for a domain name for your website, the best thing you can do is to search for available domain names. Make sure to pick something that is unique and isn’t owned by anyone else yet, not just what looks and sounds good.
While it isn’t required to choose a domain name that matches the name of your website, it will make it a lot easier for your audience to remember you if the names are similar.
Know your target market
Who is your target market? Finding the answer to this question is a vital step in creating an efficient website. Your target market will soon affect how you choose the theme, design, content, as well as the SEO strategy you will have to use for your website.
Choose a design
According to Hubpsot, 93% of people have said they left a website because it didn’t display properly on their device, From this statistic alone, we can all agree to the fact that investing in web design to ensure usability is of utmost importance.
When thinking about which design you should use for your website, there are several options you can consider. You can contact a digital marketing agency that is equipped with a team of professional web designers to help you build a design that suits your needs. You can also opt to use web builders to design your website on your own without the need for manual code editing. Lastly, you can choose to build and design your website from scratch if you have the time and energy to do so. However, the latter option may not be recommended especially for people who don’t have prior experience or skill set in web design.
Plan your content
You probably have an idea regarding the messages you want to tell your visitors. Yet, you lack the skills in choosing the right tone, language and words that are most likely to catch their attention. Curating content for your website is one of the most essential steps where it may be worth seeking the help of professionals. Professional content writers and copywriters can help you create relevant content that is informative, meaningful and engaging enough to drive your readers to action.