The Ultimate Guide to YouTube Advertising

The Ultimate Guide to YouTube Advertising

There are more than 2 billion active YouTube users today. This amounts to almost one-third of the total internet users. From this statistic alone, we can all agree to the fact that like other powerful social media platforms, YouTube also has its fair share of vast reach, making it an ideal channel for advertising brands.  

Each day, over 2 billion users watch over a billion hours of video which helps creators generate billions of views. In the US alone, YouTube on mobile reaches 18-34 year olds more than any TV network. This only shows how powerful YouTube videos are today. 

But let’s make it straight, YouTube advertising isn’t the easiest thing to do. Yet, taking the extra time and effort to discover the basics can help your brand in the long run. 

In this article, we’ll discuss the different types of YouTube ad formats available, how to set up your very first video ad campaign and we’ll leave you with tips to help you with YouTube advertising. 

Why Use YouTube Ads?

According to Hubspot, 87% of video marketers have said that video gives them a positive ROI. With more and more businesses giving more time and effort in curating videos, it has now become one of the fastest-growing trends in the digital world. 

Indeed, video has transformed from just a marketing tactic to now a powerful business strategy. Today, it has been serving a valuable purpose more than just being a form of entertainment. In fact, videos on landing pages are said to be capable of increasing the conversion rate by 80%. What’s more, simply mentioning the word “video” in your email’s subject line can increase the open rate by 19%.

As years passed by, YouTube remains to be one of the most used streaming apps on mobile, proving its worth as an advertising platform for businesses worldwide.

Different Types of YouTube Ads

There are three major types of YouTube ads.

  • TrueView ads

This is the standard advertising on YouTube. With TrueView ads, viewers get the most control over the advertisement they see. On the other hand, it also provides essential benefits to advertisers as they only pay when a user watches the ad for the first 30 seconds, finishes the entire video or interacts with the ad by clicking a call-to-action. 

For skippable TrueView ads, videos must be between 12 seconds and 6 minutes long while non-skippable TrueView ads must be between 15-20 seconds.

Video Discover Ads

Video discovery ads are like the ads you see on Google’s search result page. With video discovery ads, your videos show up on YouTube homepage, search result page and on YouTube video watch pages alongside organic search results. 

In-Stream Ads

In-stream ads are ads that show up before the beginning of a YouTube video. With this format, viewers can opt to skip the ad after watching the video for 5 seconds. The advertisers, on the other hand, only pay for the ad once the viewer decides to watch past the 5-second mark. 

  • Non-skippable in-stream ads

According to research, 76% of consumers admit that they automatically skip ads. Due to this, most advertisers opt to run non-skippable ads that can play before the video, also known as pre-roll ads which can be 15-20 seconds long or mid-roll ads that can appear midway through a 10-minute or longer video. 

  • Bumpers

Bumpers are the shortest YouTube video ad format. These 6-second video ads appear before the viewer’s chosen video starts. Bumpers may not be the most ideal format to tell a good story, but they sure are a great addition to larger YouTube campaigns. 

Spice Up Your Digital Marketing Campaign with Youtube Advertising

Stay tuned for more Youtube advertising blogs. For enquiry, contact us today at (65) 8687 8143 or email us at hello@smmile.com.

Chris Anne

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Smmile is a Digital Marketing Agency in Singapore with over 10 years of experience in the industry.