Indeed, content writing is essential in any company’s digital marketing plan. For starters, curating blogs can help establish thought leadership, build trust and credibility and increase conversions. With blogging, businesses can easily engage with the audience, resulting in stronger and meaningful connections. Along with these benefits, blogging can also help boost your Search Engine Optimisation (SEO) results. But how exactly do you optimise your content for SEO? This is where the need for keyword research comes into play.
As we enter 2021, it has become a lot clearer that digital marketing is an increasingly important element in any marketer’s toolbox. With a series of health and safety protocols such as lockdowns and social distancing measures being implemented, many retailers as well as their customers were forced to alter the way they do things. Given these changes, it’s absolutely crucial for marketers to determine which areas of their businesses they need to improve. One key area that brands need to prioritise is keyword research.
Keyword research plays an important role in content creation. With keyword research, businesses can have strong SEO, giving them bigger chances of ranking higher on search engines. The higher the ranking, the greater the number of people who can find your website.
What are Keywords?
Keywords in SEO are words and phrases that visitors type into the search engines, also known as “search queries” to find products, services or topics on the internet. These keywords can be considered as a vehicle that drives people to the organic search results, and ultimately, to the best website that can offer them the things they are looking for.
What is Keyword Research?
Keyword research refers to the process of searching, analysing and using the words and phrases that people use to look for information in the search engines such as Google, Bing and even Youtube. It is the first step in the entire content writing process and the most essential part of an SEO strategy.
Before you can even create your website’s content, understanding the language of your potential visitors through search terms is necessary. These search terms are your brand’s keywords. Getting to know more about these keywords will give you a clearer view of what people are searching for. Therefore, allowing you to write more useful, relevant and high-quality content
Why is Keyword Research so Important?
For starters, researching your brand’s keywords can help you better understand your business and re-discover your strengths. Based on these strengths, keyword research can help you pick the right keywords you should use for optiming your content. Choosing the right keywords can increase your brand’s visibility for relevant searches. s
How to Do Keyword Research?
List down your seed keywords
Seed keywords are the most essential aspect of any keyword research process. They help you understand your brand and define your specific niche. If you have an existing business and you’re planning to promote it online, the first thing you have to do is to list down all your seed keywords. Start by thinking about what people usually type into the search engine. For example, if you sell women’s clothing, your seed keywords can be:
From the word itself, seed keywords are just the ‘seeds’ you can use to proceed to the next keyword research process. So, avoid spending so much time and effort looking for them. As soon as you have a list of seed keywords, you can move on to the next step.
Find out the keywords that your competitors are using
Once you have a handful of seed keywords in place, the next thing you need to do is to look for the keywords that your competitors are using. Find out which keywords work best for them. To do this, simply search for your seed keyword and see who ranks on the front page of the search engine.
Once you have a list of your competitors’ websites, plug each website into a competitive intelligence tool such as Ahrefs’ Site Explorer. Once done, go ahead and check the Top Pages report. Here, you can find your competitors’ most visited pages by estimated monthly search traffic as well as each page’s Top Keyword. These keywords are the ones that are sending the most organic traffic.