Your target audience plays a vital role in your social media strategy. As a social media marketer, the most essential thing you need to accomplish is to develop a clear understanding of your target audience. To successfully define your target audience, identifying your niche to dominate it is also important.
Audience research, for instance, will help you create powerful content, relevant messaging, and ads. In turn, these marketing efforts can result in higher sales and social media ROI.
But how do you actually find your target audience online? With various social media platforms existing today, discovering ways that will work can be confusing. Is your target audience spending most of their time on Facebook? Do they search for how-to videos and reviews on Youtube? Do they listen to podcasts? Or are they participating in online forums?
Read on to find out more about your ideal customers and discover tips on how to find them online for more successful social media marketing.
Defining Target Audience
Before we dive deeper into the list of steps on finding your target audience online, let’s first define what target audience is.
Target audience refers to a specific group of people at which your social media marketing is aimed. They are the types of people who are most likely to be interested in the kind of content you’re creating or the kind of products or services you offer. Target audience can be identified by age, gender, interests, income, location and other factors.
For most businesses, especially for startups and small enterprises, identifying who your target audience is can be mind-blowing. If you ever find yourself in the same situation, start by identifying your audience with broad categories such as generations (e.g millennials). Eventually, you’ll be able to get a hold of audience research, allowing you to define your target audience into specific categories.
How to Find Your Target Audience on Facebook
For many years, Facebook has been known as one of the most popular social media platforms used by more than half of the world. Given such popularity, it’s safe to say that this is the most ideal place to start your search. However, be mindful of how you reach your audience. Remember, just because people are there doesn’t mean they want to get to know you.
In most cases, people use Facebook to connect with their loved ones from all over the world. They want to find out what their family and friends are up to, scroll photos or discover the latest news. When done incorrectly, your products and promotions may cause annoyance to the viewers.
You can find your target audience on Facebook using two different ways: Facebook Advertising and Facebook Groups.
Like any other social media ads, Facebook advertising helps you identify people who are likely to form an interest in your products and people who are likely to make a purchase. Facebook ads’ targeting capability can help your business identify your target audience by categorising people based on their age, gender, income, location and even what they watch and listen to.
Facebook groups, on the other hand, allow you to pitch your products to people who are actively looking for those items. Apart from providing links to your products or website, you can also offer help and advice to your audience.
How to Find Your Target Audience on Instagram
Finding your audience on Instagram works efficiently especially for B2C companies that provide people with excellent visual appeal. The best way to do it is through hashtags and advertising.
Most Instagram users look for products by hashtags. Thus, choosing appropriate hashtags for your niche can help put your brand in front of the right audience. Even better, Instagram ads are clickable. You’ll have the option of either redirecting your audience to a landing page, your website or your direct message.
How to Find Your Target Audience on Twitter
Like on Instagram, people create real, organic conversations on Twitter using hashtags. As such, it’s best to look for hashtags that are related to your industry.
Compared with other social media platforms, Twitter is the place where most influencers spend most of their time. For businesses, this is an opportunity to reach and engage with these influencers.
Find Your Target Audience Online with SMMILE
Equipped with a dedicated team of talented digital marketers, SMMILE can help you reach your target audience the best way possible.
For enquiries, you may call us at (65) 8687 8143 or email us at firstname.lastname@example.org.