Reasons You Need an eCommerce Platform in Singapore

Whether you’re planning to expand your business, increase sales or boost brand awareness, there’s no better way than to switch to ecommerce.

To help convince you, here’s a list of the key advantages of using an ecommerce platform in Singapore:

• eCommerce is easier, faster and more convenient. 

Most often than not, people are stuck with their busy schedules. Thus, the last thing they need is to spend their spare time visiting the mall for just a pair of socks. By creating an eCommerce website, you’ll make consumers’ lives a lot easier and more convenient. 

An eCommerce platform in Singapore makes every product accessible to everyone, anytime they need it. With the help of online banking, eCommerce can help save your consumers’ time and effort, giving them the best buying experience. 

• eCommerce reduces costs.

Imagine the time, effort and resources needed to build an entire physical space. These are just some of the things you can avoid by simply marketing your business online. An eCommerce platform in Singapore reduces the cost associated with rental fees, manpower and all other factors required for a physical space.  

The only thing you need to worry about is finding the right digital marketing company to help you along with your digital transformation journey. 

• eCommerce eliminates geographical limitations and time constraints.

To be known locally is an achievement but to succeed globally is a whole lot more. By marketing your business online means allowing your brand to reach a wider audience. Moreover, eCommerce eliminates geographical limitations and time constraints. This will also be a huge advantage to your prospect buyers from other cities as they will not have to travel to see what you have to offer. Through an eCommerce platform in Singapore, consumers can shop anywhere they are, providing a better option for people who prefer to shop on-the-go. 

Going digital also provides you with a great possibility of expanding to the international market without the need for an overseas physical store. Furthermore, an eCommerce website provides your business around-the-clock exposure, eliminating time constraints that traditional retails stores are still dealing with. 

• eCommerce makes your business scalable.

As your business expands, you’ll probably realize the need to upgrade your product range to meet the needs of your consumers. Through an eCommerce platform in Singapore, you can easily scale your business, giving you the freedom to make adjustments whenever you need to. This allows you to add or change payment options and even lets you set up a pick-up location without the need to have an actual brick and mortar store. 

• eCommerce provides better and more efficient marketing opportunities.

Unlike in a traditional retail store where you still need to spend on marketing collateral or to hire a salesperson, an eCommerce platform in Singapore can work efficiently on its own. Through the help of email marketing, social media marketing, SEO and other digital marketing solutions, any business can now easily promote their products and services online. 

• eCommerce improves your brand image. 

Given the increasing popularity of online marketing platforms such as business websites and official Facebook pages, having your own should be your utmost priority. After all, people only trust brands once they feel satisfied with the products or services they see. 

An efficient online platform helps improve your brand image, resulting in stronger business credibility. It will also keep your consumers up-to-date, allowing them to avail of your new products or services as soon as they see it on your platform. 

• eCommerce offers personalised shopping experience.

One of the biggest advantages of having an eCommerce platform in Singapore is that it allows you to monitor your consumer’s behavior without intimidating them. Compared with handling your business in a brick and mortar store where you need to ask them from time to time, eCommerce gives you a clearer view of your audience’s standpoint. 

• eCommerce enables the use of coupons, deals and group buying. 

Although coupons, deals and group buying are also applicable in traditional retail stores, shopping online makes it a lot easier and more convenient. What’s more, there are online shops that allow the use of two discounts in one transaction, leading to a unique and worthwhile experience. In turn, it boosts your brand awareness and increases sales conversion. 

• eCommerce captures feedback instantly.

Have you ever thought of ways to capture authentic feedback from your consumers instantly? eCommerce can make it happen. Through online forms and direct messages, you can get a hold of the consumer’s perspective the easiest way possible. This will allow you to make the necessary improvements for the good of your business. 

• eCommerce offers maximum security. 

According to Statista, approximately 90% of the population in Singapore have said that they used Network for Electronic Transfers (NETS) as an e-payment method in the last year. Aside from convenience, among the reasons people now prefer to pay online is that it offers maximum security. From your home, you can instantly pay for goods and services without the need to worry about being spied on.

With an SSL certificate, safe online transfers have been made possible. Data encryption guarantees a level of safety that allows consumers to enter credit card details at ease. 

• eCommerce improves sales. 

Given the ability to operate 24/7 and to expand your business to the international market, an eCommerce platform in Singapore can help improve sales. In today’s digital era, passive earnings will no longer just come from having a brick and mortar store alone,  by eliminating geographical limitations and time constraints, eCommerce will open up new doors of opportunities for you and your business.