Launching new products and services can be costly, time-consuming and stressful in general. Curating the products and services alone is an overwhelming task. Unfortunately, the stress it comes with doesn’t end there. Promoting them efficiently is the biggest challenge. Providing the market with the most remarkable offer you can give is a huge deal but promoting it properly is the most essential aspect you need to prioritise. Without the proper strategy in place, you are likely to end up targeting the wrong audience and wasting resources on the wrong channels. But what exactly is the most powerful way to promote your products online?
In this article, we’ll find out the most effective way to promote your products online as well as steps on how to maximise your social media channels. Furthermore, we’ll discover ways on how to broadcast a professional livestream, how to build an online shop and how to streamline online ordering and payment systems.
How to Maximise Your Facebook, Instagram and YouTube Channel Without Overspending
In a world where most people are becoming more and more digitally-dependent, business success and social media have turned out to be inseparable. With around 3.6 billion social media users worldwide, businesses have seen the importance of social media for effective digital marketing.
The content on your social media pages has huge impacts on customers’ buying decisions. The quality of content they see on Facebook, Instagram and Youtube greatly influence them to decide whether or not they want to make a purchase.
Here are some tips to maximise your social media pages (Facebook, Instagram and Youtube without overspending:
Facebook marketing is the most popular and probably the most powerful way to promote your services online. With over 2.7 billion active users, Facebook continuously provides businesses with vast opportunities.
To get the most out of Facebook marketing, here’s a list of effective ways you might want to follow:
- Set your goals
Identifying your goals is an essential step to any marketing strategy. It is the key to find the most effective way to promote your services online. One of the most important factors to consider when setting up your goals is to make sure that your plan is attainable.
What exactly are you trying to achieve from your Facebook marketing strategy? Are you trying to boost brand awareness? Are you planning to increase web traffic? Are you trying to gain more leads? Defining your goals will help ensure that your strategy suits your business needs.
- Know your audience
Knowing your audience and understanding their needs is essential in creating a powerful marketing strategy. You want to make sure that strategy is targeted to the right audience. Social media demographics, for instance, can help you understand your target audience better, giving you a clearer and better perspective of who they are.
- Use content calendar
With Facebook, you can choose from various types of posts to create. From status to stories and group posts, Facebook marketing allows you to reach your audience the best way you can. Once you’ve chosen which content to prioritise, the next thing you need to do is to schedule your postings.
The use of a content calendar allows you to pick the best time for higher audience engagement. Also, it makes it possible for you to see the gaps in your posts allowing you to make adjustments where it is needed.
Like promoting your products on Facebook, Instagram marketing is also the most powerful way to promote your products online. Since it was introduced in 2010, this photo and video-sharing app has been used by millions of people worldwide.
Here are 3 essential tips to help you maximise your Instagram page.
- Use a business profile
Before creating an Instagram marketing plan, the first thing you have to do is to create a new Instagram business account or switch your current account to a business profile. By doing so, you can create Instagram ads directly on your Instagram account.
- Make use of free Instagram tools
A business profile also provides you with an Instagram analytics tool called Insights, which can help you understand your audience better through statistics of the audience’s engagement and impression to a specific post. It also provides a breakdown of your audience’s demographics such as the ir age, gender and location.
- Create Instagram stories
Instagram Stories allow users to share photos and videos to their followers for only 24 hours. With Instagram Stories, brands can easily take their audience to behind-the-scenes events. Moreover, Instagram Stories allow businesses to introduce themselves on a more personal level.
Youtube has been popularly known as the main source of entertainment. With over 2 billion active users worldwide, this video-sharing website has eventually made its way to digital marketing. Today, Youtube marketing is considered as the most effective way to promote your products online.
Get the most out of this powerful tool with the steps below:
- Create a Youtube Brand Account
A Youtube Brand Account is made specifically for brands. Once a channel is linked to a brand account, it allows multiple users to access and manage the channel from their Google accounts.
- Optimise your videos
Optimising your videos for SEO is the most powerful way to promote your services online. To do this, the first thing you need to do is to optimise your video’s metadata. A metadata includes the video’s title, description, category, tags, thumbnail, subtitles and closed captions. Optimisation allows your videos to rank higher on Youtube search results.
How to Broadcast a Professional Livestream For Your Brand to Promote Your Products and Services
Livestreaming is the most effective way to promote your services online. With different platforms available, targeting different audiences is now easier.
Here’s how you can broadcast a livestream on different social media channels:
According to Hubspot, Facebook Live videos create 6 times as many interactions as traditional videos. With the majority of Facebook users, it’s safe to say that Facebook is one of the most suitable platforms for live streaming.
Depending on the device you are using, the “Live” button can be found on Facebook’s home page under the status composer.
With Instagram Live, you can broadcast your live stream and save it to your stories once the video has ended. During the stream, audiences can participate through likes and comments.
Keep in mind that Instagram Live is only available on mobile. From the app, click the camera icon located at the upper left corner of the screen. Under the camera viewer, scroll horizontally and select the “Live” option.
Youtube has also launched a live streaming option that allows users to find replays a lot easier than Facebook Live and Instagram Live. With a playlist, live videos on Youtube can get more views as audiences can watch all the replays on an organised list.
At the upper right corner of the screen, click “Create” then select “Go Live.”
What Do I Need to Prepare For a Professional Livestream
Live streaming is the process of transmitting real-time video footage over the internet to an active audience. It allows brands to showcase their products and services in a fun and exciting way while providing the audience with a clearer and deeper understanding of the business.
Here’s a list of things you need to consider before using a livestream video for marketing:
As you prepare for a live streaming session, you must inform your audience when to tune in to your video. By posting a teaser, you can guarantee that your target audience sees your efforts, thus, giving greater exposure to your video.
Write a script
Live streaming cannot be edited. Thus, you have to plan out everything beforehand. Providing your audience a concise, informative and exciting content in a live video is the most important thing you need to accomplish. However, providing quality content in real-time can be extremely challenging. Creating a script can be of great help. With some bullet points, you can perform dry runs while recording yourself before going live.
Create remarkable engagement
Live streaming is not just about promoting your products and services online but also creating remarkable engagement with your audience. Going live gives you a great opportunity to connect with your potential customers so make sure to use this moment well. One of the simplest yet effective ways to connect with the viewers is by answering their questions.
How to Setup an Affordable and Effective Online Shop
Promoting your products and services online means creating your very own business website. To help you launch your online store, here’s a list of powerful tips you need to consider for long-term digital success.
Create a mobile-responsive website
Creating a mobile-responsive website is the most powerful way to promote your products online. Business Insider predicts that mobile commerce will account for 45% of the overall eCommerce revenue by the end 2020. Given the growing number of mobile users, ensuring that your website works seamlessly on mobile is of utmost importance.
Produce SEO-driven blogs
SEO-driven blogs that contain useful keywords and well-researched text are likely to generate more website traffic. Optimising your website through SEO keywords can help your business achieve a higher ranking on search engine results. Blogs that have high rankings provide audiences with a sense of credibility, encouraging them to visit your website.
Provide consistent online support
Besides providing your audience with a mobile-responsive website and SEO-driven blogs, offering them with consistent online support is necessary. For instance, investing in a live-chat feature that works efficiently 24/7 can be of great help.
For an affordable yet effective online website, choose Shopify or WooCommerce.
SMMILE: Providing You With the Most Powerful Way to Promote Your Products Online
Promote your business online with the most effective and powerful digital marketing strategy in place. Grow your business with livestream and online selling. For more details, you can email us at email@example.com or call us at (65) 8687 8143.
Smmile is a Digital Marketing Agency in Singapore with over 10 years of experience in the industry.