Your business website is your company’s front door. It serves as your means to leave digital footprints. A great website is essential in reaching your goals, increasing revenue and converting visitors into engaged customers. As such, investing in a great business website is necessary.
Although there are hundreds of pre-made templates and themes that can help you make a simple and professional-looking website, it might not be enough to give you an edge over your competitors. What you need is a great website that is as unique as you and your brand.
But what makes a great website? Below are some of the most crucial factors you need to consider when designing your business website.
In order to succeed in everything that you do, finding your purpose is a must. This applies to creating your business website as well. Having a clear purpose helps you work efficiently towards a goal. It will help you manage your expectations, determine what strategies to use, identify the type of messages to be sent out to your customers, curate the content you need to include and so much more.
Unfortunately, a website’s purpose is one of the common aspects most people tend to overlook. In most cases, marketers and entrepreneurs tend to rush through the process without understanding the meaning behind what they want to achieve. As a result, their business website lacks direction and appears to make no sense at all, confusing visitors instead of converting them into customers.
When setting your website’s purpose, avoid focusing on general or vague statements such as to have a stronger online presence. The best thing you can do is to think of something measurable such as improving your communication with your customers.
Alongside your purpose, it is also essential to consider the functionality your website can offer. The functionality of your website often depends on the nature of your website. If you’re planning to create a blog website, your website is expected to provide excellent readability and easy navigation between articles. If you’re planning to create an e-Commerce website for your business, you will need to have user-friendly shopping carts.
Regardless of the type of website you’re planning to create, make sure that every page on your site works efficiently 100% of the time. Broken or slow-loading pages can leave your visitors frustrated and may likely discourage future visits.
Don’t get us wrong. Appearance doesn’t only mean aesthetics. While it’s true that you need to have a well-designed business website, it doesn’t necessarily mean you need to spend thousands to hire an award-winning designer.
Your website reflects your brand, your products and your services. Thus, it has to be visually appealing enough to elicit a positive response. For starters, make sure to use white, clear spaces with high-quality images. If you already have an existing website, you might want to spend time and plan how you can redesign your web pages to keep up with the ever-changing web design trends.
Navigation is also one of the most essential web design aspects you have to prioritise. Given people’s short attention span, it is likely for them to leave once they realise your website isn’t worth their time. To prevent this from ever happening, you need to make it easier for them to find what they are looking for.
You can work on your website’s navigation during the development phase. Take note of the pages that are more likely to be visited, which pages are more significant to your website and find out how your visitors can move from one page to another. All of these things are relevant when ensuring the navigation of your website.
Create A Functional Website with SMMILE
Sure, there are tons of things you have to consider when creating a website, especially from scratch. Whether you’re planning to do it for personal or business purposes, there are considerable factors you need to address to successfully meet the needs of your visitors.
At SMMILE, we make sure to help our clients stand out from their competitors by giving them a functional website they all deserve. Create yours today. Allow us to help you design your very first website. Give us a call at (65) 8687 8143 or send us an email at email@example.com.