Selling your products on eCommerce can open up doors of opportunities for your business. However, there are major decisions you have to make before you can even set up your first-ever eCommerce store. Choosing an eCommerce platform, for instance, is an essential aspect you need to worry about. With a lot of options available, selecting the right one for your business can be pretty confusing. Among the list of eCommerce platforms, WooCommerce is making a name for itself as the most popular open-source eCommerce solution that’s free and flexible.
Whether you’re a newbie in eCommerce or you already have a WordPress website but you’re looking for ways to enhance your online store, WooCommerce is the best choice you might want to consider. WooCommerce is considered one of the best platforms for creating unique yet easy-to-use eCommerce websites.
4 Good Reasons Why WooCommerce is the Right Choice for Your Business
According to the Hosting Tribunal, 4,414,537 live websites are now using WooCommerce making a total of over 28.19% WooCommerce-powered online websites. Given these statistics, it’s safe to say that WooCommerce is now the most popular eCommerce platform that is certainly worth trying if you’re on the hunt for the perfect solution to power your eCommerce business.
Below are some interesting facts that make WooCommerce the right choice for your online store:
It is free
There are different eCommerce platforms you can easily find in the market such as Shopify, Magento and BigCommerce. These applications range from thousands of dollars to less expensive investments.
Among all the platforms available in the market today, one of the biggest advantages of WooCommerce is that it’s completely free to install and use. Since it is an open-source WordPress plugin, WooCommerce enables users to get the benefits it can offer without breaking the bank. With its cost-efficiency, WooCommerce can be considered as a practical option especially for startup businesses who are looking for a cheap yet efficient way to promote and sell their products and services online. It can help create a highly responsive online store within the budget, allowing small businesses to improve their product visibility in the digital world.
It offers storefront customisation
Your business’ storefront creates a huge impact on whether your visitors are going to stay on your website and make a purchase or leave your page to find another store that looks more appealing to them. Indeed, the overall design and layout of your eCommerce store play a fundamental role in the overall success of your online business. An unoptimised website that lacks captivating design, for instance, can increase your bounce rate, defeating the purpose of introducing your brand to a wider audience.
Fortunately, WooCommerce offers storefront customisation. Since it is built on WordPress, WooCommerce storefronts can also be customised by making the necessary changes in your themes. With over 40 customisable WooCommerce themes, you can surely find the best one for your business.
It provides advanced built-in features and plugins
While most eCommerce platforms provide excellent features for building a sound online store, nothing beats the flexibility and reliability of WooCommerce in terms of built-in features and plugins. This powerful eCommerce platform is capable of growing with your business. With its premium extensions and plugins, WooCommerce can help you run and optimise your business as it grows.
For starters, WooCommerce features multiple currencies and geolocation support allowing business owners to easily determine the shipping location and calculate the taxes based on the buyer’s location. Another amazing feature of Woocommerce is its payment gateways. With WooCommerce, owners can accept payments either via Stripe or Paypal while customers can pay using their credit cards, debit cards or via cash on delivery.
It is SEO-friendly
With WooCommerce running on WordPress, a Content Management System (CMS) that is highly adapted to SEO guidelines, this eCommerce solution offers powerful SEO capabilities. WooCommerce enables store owners to optimise their website easily through an intuitive interface where optimised descriptions can be stored. You can also choose to use reliable third-party SEO plugins to help you optimise every post on your website.