Some say having a functional website is more important than how the website looks. But why do you think most businesses pay thousands of dollars to have a well-designed website? A study shows that given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. With this in mind, we can all agree that eCommerce website design is an important part of digital marketing.
In this article, we’ll talk about why eCommerce website design is important to businesses. We’ll also give you a list of the must-have web design elements you might want to incorporate into your website.
Importance of eCommerce Website Design to Businesses
Whether you’re a newbie in eCommerce or you’re planning to redesign your existing website, understanding how important an eCommerce website design is to businesses is necessary. After all, the role of web design in the overall success of a brand is not as simple as you may think. It plays a crucial part not only in boosting your presence but also in improving conversions.
Let’s take a look at five major reasons why good web design is important:
Your competition is doing it.
If you are still deciding whether or not you need to invest in eCommerce website design, think about this: your competitors are now utilising web design. To stand out from the crowd, creating a unique and well-designed website can be of great help.
There are other businesses that offer the same services and pricing. As such, you need to find that one thing that will set you apart from other brands. Website design can give you just that. It offers you an opportunity to showcase your brand’s unique features and allow your audiences to see why they should choose your business over your competitors.
Good design sets a good impression.
eCommerce website design is important because it affects how your audiences perceive your brand. Think of it as your store’s customer service representative. If your website is bright, neat and inviting, your audiences will immediately feel welcome and comfortable. On the other, if your website looks old, outdated and unappealing, it can give your audiences an impression that your business is cold and aloof.
A good website design sets a good, lasting impression. It makes people want to explore your website, get to know more about your business and most importantly, encourage them to try out your products or services.
Builds trust and credibility.
Think about yourself as the customer. Would you trust a brand with a poorly-designed website? Definitely not. One may even think the business is shady and suspicious. On the other hand, having a clean and engaging website with consideration for user experience can help you build trust and credibility among your audiences.
Aids in your SEO campaigns.
eCommerce website design is not just about the looks and appearance of your website. Most design elements greatly influence how you publish content on your website, which in turn, contributes to how search engine spiders index your website.
Well-structured codes combined with an effective SEO strategy can increase the visibility of your page. To ensure that your web design and SEO practices are in sync, working along with a web design agency that offers SEO services is your best defense.
Last but not the least, eCommerce website design is important as it helps improve leads and conversions. A well-designed website gives control over what your audiences can see. Thus, allowing you to drive them where you want them to focus.
One of the best ways to maximise the power of your website is to create effective call-to-actions and other clickable facets that will result in better user experience and eventually boost your conversion rate.
Surviving in this ever-changing and competitive world of eCommerce can be difficult, especially for startup businesses. In order to stand out from the crowd, set a good impression, build trust and credibility, improve your SEO campaigns and increase conversions, investing in eCommerce website design is a must.