Facebook is one of the most popular and most effective platforms for most B2B and B2C companies. As such, growing your audience on this platform is essential for a successful digital marketing strategy. However, building up an active, well-engaged audience is easier said than done, especially for businesses that only have a couple of likes and following.
To shed some light on this matter, we’ve rounded up a list of best practices you must follow to build an active Facebook audience from scratch.
Focus on the basics
You might be eager to work on your content. In fact, we all are. But to make sure you’ll get the most out of Facebook marketing, covering the basics is essential. For starters, provide all your business information, links to your other social media pages and an appropriate call-to-action such as ‘shop now,’ ‘follow,’ or send us a message.’
Moreover, choose a header image and cover photo that best represents your business. Make sure to use the right dimensions as getting this wrong can result in awkwardly cut-off or pixelated images.
Increase brand awareness
If you’re building your Facebook audience from scratch, there’s no better way to increase your brand awareness than to invite people you already know. Try these tips below:
a. The first thing you can do is to share your page in your personal feed. In your post, invite your friends, family and colleagues to like the page and share it with people who may also be interested in your page.
b. Ask your friends to share your page on their accounts too. This can give you more exposure as your page can pop up in the news feeds of their friends as well.
c. Post using your page in local Facebook groups or any groups related to your industry.
Stay active
a. Interact with other users by commenting on other posts and in groups using your Facebook page. This will make your page more visible to new and existing audiences and customers.
b. Share content on a regular basis. Make sure that the content you share on your Facebook page is relevant to your industry to keep your audience engaged and informed. By doing so, you’ll eventually increase your engagement and website traffic.
c. Pay attention to your audience’s enquiries and concerns by managing communication through Messenger. Whether they want to learn about a new product or need to resolve an issue, you can communicate with them privately in Messenger. You can also opt to communicate publicly via Facebook and Instagram comments.
Key Takeaway
Growing your Facebook audience from scratch is all about where and how you focus your time and attention on various aspects. Whether you’re an influencer or an entrepreneur, the best practices listed above can surely help increase your brand awareness and build a loyal, well-engaged Facebook audience.
Allow us to help you build an audience on Facebook today. Send us your enquiries at (65) 8687 8143 or email us at hello@smmile.com for more details.
Chris Anne
Smmile is a Digital Marketing Agency in Singapore with over 10 years of experience in the industry.