As a SEO agency, we always get the similar questions from business owners, who are unsure how SEO can increase sales, does SEO work for small businesses, and such. The idea of SEO just seems too technical a concept to grasp for many businesspeople that run SMEs and traditional B2B companies.
In this article, I will explain in the most layman terms why it’s important to have a website that shows up in search engine results.
Firstly, Google, Yahoo, Bing are the main search engines that people use today to find information, products and services they are interested in.
If your company is selling products that cost thousands or hundreds of thousands or even millions, it is unlikely and impossible for customers to simply make a buying decision based on finding your website.
But why does ranking high in search engines matter since your B2B customers don’t just click and buy?
Here are 3 key reasons why SEO matter, and is so important for your company.
In sales and business, mindshare is key such that new or even existing customers are easily reminded of your company’s products and services. This also means that if you can continually show up in online search results, you are gaining more and more mindshare with each potential customer.
Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more.
2) Business Credibility
Being highly ranked in search results is a sign of credibility. It has been surveyed that when people look through search results, they tend to have more confidence in the websites that appear higher in the search results.
Even back days of using yellow pages, if someone is looking for an electrician, people will also start contacting the company on the first page of the listing as human beings tend to trust the order of ranking as credibility.
3) Lead Generation
SEO has one of the best returns on investment in advertising. When people search online for the products and services that your company offers, it means there is a chance they might buy from you, if they find you online. SEO helps you boost your website ranking so that your website can be found easily online for the products and services you offer.
The best way to sell is to sell to qualified leads, and that’s why lead generation through your website being found in online search results is extremely important, because the only reason people are searching is when they have intent to buy.
4) Ads are Being Ignored (** Bonus Reason **)
Today, most people on the Internet know that search results start with ads being shown on top before the real results. Almost everyone knows that ads can be paid for and so they have been unconsciously trained to ignore ads and skip to the organic results. Think about how you look at search engine results when you search, do you have this mentality of skipping ads as well?
Hope this article here helps you understand better why SEO is important for your company in this day and age. If you are ready to engage professional SEO experts to help, feel free to contact us now.
If you have any questions at all, feel free to leave a quick comment below.
I’ll be around to reply to comments and answer questions.