Factors to Consider When Choosing an eCommerce Website Designer

Have you ever tried searching for the keywords” how to choose an eCommerce website designer” or “where to find the best eCommerce web design agency?” If so, the chances are, that you’ve probably seen different claims and offers from various digital marketing agencies. Some say they are equipped with enough skills and experience to give you what you need, others claim they have the best after-service you can find in the market. Unfortunately, not everyone has proof to back their claims. 

Given today’s competitive market, choosing a reliable eCommerce website designer can be overwhelming. For starters, you need to find a company that understands your business goals and has the skills, experience and resources to help you turn your project into reality. To help ensure you pick the right one for your business, we’ve listed down the most essential factors you need to consider when looking for a web design agency. 

Essential Factors to Consider When Choosing an eCommerce Website Designer

Your website will serve as the digital storefront of your business. Similar to a physical store, the appearance of your online store matters to your customers. In fact, research from Top Design Firms shows that 50% of consumers believe that website design is crucial to a business’s overall brand. To meet customers’ expectations, businesses should prioritise website design. 

Having a well-designed website that offers functionality, responsiveness and easy navigation lie on the eCommerce website designer you will choose. In this article, we’ll discuss some of the most essential factors you need to consider when choosing a web design agency. 

• Office location

The office location says a lot about an eCommerce website designer’s credibility. While serviced offices may seem impressive to look at, using a “virtual office” can indicate that the business isn’t as established and experienced as they claim they are. 

To make sure you’re dealing with a legitimate business, choose a web design agency that has an office and resides in a specific location where you can find them. You can also search their location on Google to see if there are images of their office on the internet. 

• Expertise

“A jack of all trades and a master of none.” This is the trait of most unreliable eCommerce website designers you can find online. Most of the time, they offer a long list of services they say they can offer only to find out they lack the technical know-how about web designing. 

To ensure you pick the right people, choose a web design agency that offers both the knowledge and skill set in the kind of service you’re looking for. Look for someone that doens;t offer everything but can guarantee to meet your industry’s requirements.

• Online reviews

Online reviews and testimonials from other customers and previous clients are one of the most important factors you need to look at when choosing an eCommerce website designer. References from people whom you do not know can give you a more personal and genuine insight as to how the agency works. It can help you see a glimpse of their work ethics, behaviour, techniques, added service and more. You can check reviews on Google, on their website and even on their social media pages. 

Be cautious when looking at online reviews as some of these can be fake made either to leave a positive or negative impression about the company. Overly-eager reviews can be made by fake accounts while negative ones can be from vengeful clients and previous employees. As such, you need to make sure to check which among the comments can help you make an excellent decision.

• Pricing 

Pricing is another essential factor you need to consider when looking for an eCommerce website designer. In most cases, eCommerce web designers vary on pricing depending on the payment plans and packages they offer. While some prefer receiving down payments, others require full payment before getting any work done. 

When comparing different web design agencies, make sure not to hire someone not just because they are relatively cheaper compared to others. Most of the time, cheap design agencies tend to offer cheap quality services as well. On the other hand, a  high-price web designer cannot easily guarantee they will meet your demands and expectations. 

Key Takeaway: Choose A Reliable eCommerce Website Designer

There are a lot of factors you need to consider when choosing an eCommerce website designer for your business. Although hiring one is indeed necessary, it should not be a decision you want to rush without checking essential factors such as the office location, the company’s expertise, online reviews and testimonials from previous clients and the pricing they offer. To make sure you choose a web designer who understands your vision and sees what your business needs the most, evaluating all angles is a must. 

Know more about the importance of eCommerce web design. Contact us at (65) 8687 8143 or send us a message at hello@smmile.com.