From brick and mortar stores, brands are now making their way into the world of e-Commerce. With more and more businesses marketing their products and services online, keeping a strong online presence has become a necessity rather than just a luxury. As a result, the demand for powerful e-Commerce stores has rapidly increased. Among the list of e-Commerce platforms, Shopify has remained to be the top choice of thousands of merchants around the world.
What is Shopify in Singapore?
What exactly is Shopify in Singapore?
Shopify is the leading e-Commerce platform that allows you to sell your products online through a free online website or in person via Shopify POS. From beginners to e-Commerce experts, Shopify has great features for everyone. Even better, Shopify templates can be customised based on your business needs. You can add images, texts, photos and videos to make your website unique, complimenting your brand’s look.
Complete Guide: How to Create Shopify in Singapore?
Ready to set up your Shopify in Singapore? Here’s how:
1. Create Your Shopify Store
Start with Shopify’s website creator 14-day free trial. Once you start your free trial, you will be asked to enter a store name. Your store name will be your default URL, which you cannot change unless you buy a custom domain.
After creating a store name, you’ll be asked to provide details such as your name, address and contact number.
2. Add Products
Once you’ve completed the process, it’s time for you to add your products. The products you’ll offer will be the foundation of your business. These products will make your brand unique from the rest.
From your Shopify store, go to Products then click Add Products. This will allow you to create your first product listing.
- Create a product title and product description.
A product title should be clear and easy to understand. It should give your customers a concise idea of what the product is all about. Apart from the product image, the product title is what customers will first look at as they browse on your Shopify store. Your product title should be simple and straight-forward.
A product description is a detailed representation of what your product is about. It covers product specifications including the size, color, texture and material. The purpose of a product description is to provide customers with the necessary information about the products, giving them a clear understanding of its features and benefits.
- Upload product photos
In the Media section, upload your product photo. Remember to use high-quality photos with a consistent aspect ratio. Consistency can help create a level of professionalism for your brand.
- Set a price
Pricing differs from one brand to another. Several factors such as your shipping costs, overhead costs and raw materials can influence how you price your products.
3. Add Key Pages
After you’ve chosen the products to sell, the next is to add some key pages. To convince your customers to make a purchase, you should do more than just choosing a good photo, title and description. You have to make them believe in what you do and what you can offer.
Under Online Store, click Pages. Create useful pages such as:
- About page
- Contact pag
- FAQ page
4. Customise Your Shopify Website
Once you’ve got your products and pages ready, the next thing you have to do is to customise the look of your Shopify website. You can custom-made everything on your Shopify store including theme, colours, typography and navigation menus.
5. Customise Your Shipping Settings
Shipping can be one of the most complex yet the most important factors you have to consider in e-Commerce. Several variables such as the product weight, packaging cost, courier rates and shipping destinations can affect your shipping strategy.
6. Set Up Your Payment Gateways and Payouts
The next thing you need is to set up your payment gateways and payouts. To do this, go to Settings then Payments. Fortunately, Shopify is accepting all major payments through Shopify Payments.
7. Launch Your Shopify Store
Once done, you are now finally ready to launch your first-ever Shopify store.
What are the Benefits of Shopify in Singapore?
According to Store Leads, there are 11,901 active brands with Shopify in Singapore. These figures alone can prove how this e-Commerce platform has greatly influenced businesses in a positive way.
Why create a Shopify store? Here’s a list of 5 significant benefits of having a Shopify in Singapore.
1. Easy to use.
Unlike self-hosted platforms, Shopify in Singapore is a lot easier to use and to set up. It allows you to launch your online store without technical difficulties development costs. Shopify has a simple and user-friendly interface, allowing merchants to market their products easily and effectively.
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According to Statista, the number of mobile phone users in Singapore is expected to reach 4.65 million in the year 2020, almost equivalent to 90% of its total population. With today’s mobile-dependent generations, creating an online website that offers mobile responsiveness is important. Thankfully, Shopify in Singapore understands this. This e-Commerce platform features mobile-responsive themes that work efficiently on various devices for excellent customer experience. With a built-in mobile commerce shopping cart, consumers can shop on-the-go.
3. Offers powerful marketing tools.
Having a pleasant-looking website is one thing, but having a powerful online store that drives traffic is a lot more. Fortunately, Shopify in Singapore can give you the best of both worlds. With Shopify’s powerful Search Engine Optimisation (SEO) features, you can get a uniquely designed website that ranks higher on the search engine.
To make the most out of Shopify’s SEO features, you may want to work with a reliable digital marketing agency to help you optimise your business website.
4. Has outstanding customer support.
Apart from community forums and the information you can get on Shopify Health Centre, Shopify in Singapore offers outstanding customer support available 24/7. With Shopify, you can guarantee instant and round-the-clock response, assuring you that your business is never on its own. Shopify representatives can be contacted via email, live chat or phone call keeping your e-Commerce store running seamlessly.
5. Provides security and reliability.
Creating an online store means dealing with customers’ personal and financial information. Thus, you have to choose an e-Commerce platform that offers both efficiency and security. With that said, creating a Shopify website can be your best bet. One of the many great things about Shopify in Singapore is that it provides security and reliability against fraudulent acts.
Cost of Shopify in Singapore
If you’re new to Shopify, you might want to sign up for a 14-day free trial first. This will allow you to create your very first Shopify store, giving you access to free Shopify apps.
Shopify offers competitive rates and pricing plans. To help you decide which one suits your business needs the most, here’s a guide to Shopify pricing.
Basic Shopify gives you all the basic necessities you will need to start a Shopify store. It includes an e-Commerce website and blog plus access to Shopify admin and POS which will be given to two of your staff members. Basic Shopify in Singapore is priced at US$29/month.
This plan gives you everything you need to grow your business plus access to Shopify admin and POS which will be given to five of your staff members. Shopify in Singapore is priced at US$79/month
Advanced Shopify gives you advanced features, allowing you to upscale your business. It has advanced report builders and third-party calculated shipping rates. Advanced Shopify priced at US$299/month gives 15 of your staff members the access to Shopify admin and POS.
Shopify Point-of-Sale (POS) system is an application that allows you to sell your products offline. With Shopify POS, you can accept payments on your iPhone, iPad or Android devices whether you’re at a physical store, in an event or in any possible location.
Tips on How to Utilise Shopify in Singapore
Encourage more customers to make a purchase, increase brand awareness and boost your overall sales in Shopify by following these steps below:
1. Use Abandonment Cart Recovery
According to Statista, the average cart abandonment rate worldwide has reached 88.05% in March 2020. These figures show the number of products that were added to people’s cart but were not converted into a purchase. Cart abandonment has become a huge challenge for most businesses nowadays.
With Shopify in Singapore, you can either manually send emails or send them automatically to consumers, reminding them of their abandoned basket.
2. Use Order Management
Shopify allows you to manage your orders efficiently on the Order Status page. Here, you can create customised email templates for order confirmations, send text messages for order status updates and even translate standard text depending on a customer’s country of origin.
3. Automate Shipping Calculations
Calculating the shipping cost is one of the trickiest parts of running a Shopify store. In most cases, merchants either underestimate or overestimate shipping cost which puts them in unavoidable trouble of losing money or losing customers.
To avoid such problems, you can use real-time carrier shipping to automate shipping calculations. This can help you identify the exact shipping cost depending on the product’s weight and the customer’s location.
4. Take Payments with Shopify POS
Opportunities are everywhere. Thus, you have to be prepared to sell your products anywhere you are. Shopify POS makes this possible. It allows you to take payments using a card reader which automatically links all your sales to your Shopify account, allowing efficient inventory management.
5. Track Growth with Shopify Analytics
How many customers have visited your store? How many of them have made a purchase? How do you track returning customers? All these and more can be answered through Shopify Analytics.
Shopify Analytics allows you to review your store’s activities and analyse your business transactions. With this, you can improve your strategy for better results.
Takeaway: Shopify in Singapore
Indeed, Shopify is a popular e-Commerce platform that can help you upscale your business. Whether you own a start-up business or a huge enterprise, creating a powerful online store is a must.
Planning to create a Shopify in Singapore? Let’s make it happen. Call us at (65) 8687 8143 or email us at [email protected]