Looking for ways to improve detail on your webpage? Taking the time to understand SEO meta tags is the way to go. These codes allow search engines to find important information on your website and tell them how you want your content to be displayed on search results. Although meta tags cannot be seen on the page itself, these codes actually do a pretty great job behind the scenes. Once executed correctly, meta tags can help improve your overall SEO strategy.
In this article, you’ll learn more about SEO meta tags, the do’s and don’ts it comes with, how it can increase your search engine rankings as well as your website’s Click-Through Rate (CTR).
What are Meta Tags and Why Are They Important?
Meta tags have played a huge part in search engine history. Back in the days, they were considered as an essential factor in search engine rankings. However, given its popularity and its role, people have learned to abuse its use to get to the top of SERPs. Google then decided to pull it out of the ranking factors. But that doesn’t make it any less significant.
Meta tags are words that are only visible in your website’s HTML code. This information is referred to as “metadata” which can only be seen by search engines and other web crawlers. They are significant to SEO as they can influence how search engines view your site.
List of the Most Important SEO Meta Tags
While there are a lot of different SEO meta tags you can opt to use to optimise your website, focusing on the most important ones can help you make an SEO strategy that actually works. To serve as your guide, we’ve compiled a list of meta tags every website should have this 2021.
The title tag is the most essential and the very first HTML you would need to think about. According to Google,
“titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.”
Adding title tags on your pages makes it a lot easier for search engines and for other crawlers to discover and rank your content.
The code for a title tag is: <title>your title text here</title>
Best practices for title tags:
- Make short but descriptive and concise
- Use title case
- Include your target keyword
- Maximum of 60 characters
Meta Description Tag
The meta description tag, which can usually be found under the title tag, is a short, concise statement that serves one essential purpose: to summarise the page content as readers browse through the SERPs. Like what a pitch does, meta description tags help convince users to click on your webpage.
The code for a title tag is: <meta name=”description” content=”your meta description text here.”>
Best practices for meta description tags:
- Create an accurate summary of your content
- Try to include your target keyword
- Use sentence case
- Keep it under 160 characters
Meta Viewport Tags
In a nutshell, a viewport refers to the user’s visible area of a webpage on a display device (desktop, tablet, mobile phone). In this day and age where a huge chunk of internet searches are made on mobile devices, focusing on meta viewport tags is necessary. This instructs search engine browsers to display your content and control the layout of your web page depending on the device used.
Common implementation of meta viewport tags: <meta name=”viewport” content=”width=device-width, initial-scale=1.0″>