Given the existence of innovative communication techniques such as webinars and social media marketing, more and more marketers are now leaning towards curating such contemporary strategies. Thus, they get less interested in using traditional methods including email marketing. In fact, marketers are wondering whether or not it is still worth the effort to use email as a messaging channel in today’s digital world. The answer to this is yes. On average, email generates an ROI of $36 for every dollar spent, making it the most effective among all digital marketing options.
Email marketing is no doubt a powerful tool to send your messages directly to your audience. To help you carry out an effective email marketing strategy, we’ve listed some tips you can use this 2021.
Different Types of Email Marketing Every Business Should Send
Whether you’re still curating your email marketing plan or you have already started sending out emails, finding new ways to improve your marketing efforts is always a great idea.
However, deciding which way to go can be pretty overwhelming. Should you focus on sending out email newsletters or experiment with email digests? Are stand-alone emails better at improving your marketing funnel? These common questions are frequently asked when choosing the best format for email marketing. To help you pick the right one for your business, here’s a list of the most common types of emails you can send to your subscribers.
Initial conversations do not typically end with a successful purchase. Most of the time, newly engaged customers are not yet ready to do business. This is where the need for welcome emails comes into play. Welcome emails are sent by companies after a new user signs up their email list. This type of email is usually the most read as it serves as your introduction to your subscribers.
If you’re planning to send a welcome email, make sure to create an eye-catching message to make your first ever message memorable. Apart from that, include details about the type of emails they are going to receive in the future.
Email newsletters are the most common and the most effective method for nurturing leads and for maintaining a connection with your customers. However, creating a newsletter can be tricky. Boring newsletters can annoy your subscribers, letting them think you are not worthy of a space in their inboxes. Contacting an experienced digital marketing agency can be of great help.
Lead Nurturing Emails
Lead nurturing emails are typically created and sent on several days or weeks. Compared to a normal email, lead nurturing emails require more time, effort and consistency. To convert leads into paying customers, emails should be creative enough to get customers to click on a CTA provided.
Pro Email Marketing Tips for 2021
Now that you have an idea about the types of email you can send, the next step is to turn those ideas into reality. Let’s look at the top four email marketing tips you can use to improve your next email campaign:
Create a subscriber list
So you now have decided what format of email you’re gonna use. The next thing you need to do is to create an email marketing plan.
The most essential factor you first have to consider is your audience. Regardless of the products or services you offer, getting a clear idea of your target audience is necessary. Dig deeper to segment users within your audience and then send them curated emails. This can help increase your engagement and eventually, increase your ROI.
If possible, add a personal element to your email. Fortunately, there is a list of useful email tools out there that allow businesses to enter shortcodes that can be replaced with the recipient’s name once the email has been sent out. Addressing your audience by their names can make your emails more conversational.
Use power words
The subject line is the most crucial part of any email. It helps raiders decide whether or not they should keep reading your message. One way to make your subject line catchy and creative is by using power words. Common power words such as “go,” “hurry,” and “last chance” represent a sense of urgency that can help increase your email open rates.
A/B test your emails
Testing essential elements of your campaign can help you find out your email’s strengths and weaknesses. A/B testing, for instance, is a must. Running an A/B test allows you to see the different versions of your email and find out how the changes you’re planning to make can affect your overall performance.