In today’s technological era, building an effective digital marketing strategy is necessary. Regardless of the size of your company or the industry it belongs to, a strong digital marketing strategy is the best way to achieve growth and success. Whether you’re new to business or you’re thinking of revamping your digital marketing plan, choosing which technique to prioritise can be pretty stressful and overwhelming.
For marketers who are looking for the ultimate digital marketing strategy, having a clear understanding of their business needs, their products and services, as well as their customers’ demographics, is a must. When it comes to your digital marketing campaign, you need to find a way to stay on top of your game. The last thing you’ll need is to choose and implement the wrong strategy.
What are the Effective Digital Marketing Strategies in 2021?
While there’s no one-size-fits-all digital marketing strategy, businesses can opt to use an integrated approach that combines different powerful strategies to target various pain points in the buying cycle. However, the struggle doesn’t end here. Deciding which strategy to invest in can be tough, not to mention, overly confusing.
To make things easier, we’ve listed 4 of the most effective digital marketing strategies you can use to equip your business with this 2021.
1. Search Engine Optimisation (SEO)
According to BrightEdge Research, 53.3% of the total website traffic comes from organic share alone. This figure only proves that despite the existence of different digital marketing strategies, Search Engine Optimisation or simple SEO is still very much alive. In fact, it remains to be one of the most effective initiatives of today.
SEO refers to the process of organically increasing your website’s position in the search engines through effective keywords and quality backlinks. It aims to help you focus your efforts on targeting users that are members of your target audience. These are individuals that are actively searching for the products or services you are offering.
Unlike other digital marketing initiatives that require continuous funding, SEO can pay dividends over time when implemented properly. With solid content filled with the right keywords, SEO can surely help improve your page ranking, increasing traffic to your website.
SEO is more of a necessity than a choice. Research proves that 93% of online experiences begin with a search engine. However, it is important to note that less than 10% of these users advance to the second page of search results. Often, they find what they are looking for in just a glance. Thus, it is essential that your business earns a spot on the first page of the search results. An effective SEO strategy from a reliable digital marketing agency can be your best bet.
2. Pay-per-click Advertising (PPC)
Unlike organic search marketing, pay-per-click advertising is a digital marketing strategy that relies on an auction-based system. With PPC, you can bid on keywords that you want your ads to show up for. Then, you will pay a fee each time a visit clicks on your ad. This technique allows you to build brand awareness faster and rise above your competitors. The higher the budget you set, the better your end results.
One of the best things about PPC is that you can have full control over your budget. You can set the spend you’re willing to pay for a specific ad, thus, preventing you from worrying about exceeding your budget. You can even set a specific target by setting the demographics, locations and even the type of device used. This allows you to promote your brand and products or services to those individuals who are most likely to make a purchase.
PPC also allows you to monitor and track how your ads are performing, allowing you to make an adjustment if necessary. Moreover, it will help you determine which among your ads are driving sales and which ones aren’t.
3. Content Marketing
Content marketing is another popular digital marketing strategy used by many businesses globally. It refers to a strategic marketing approach that uses factual, relevant and consistent content to reach and engage with prospects, and ultimately, transform them into buyers. Instead of simply promoting your products and services, content marketing enables you to provide useful information to your audience so that you can help them solve their issues.
Content marketing comes in many forms. It can be in the form of blog posts, infographics, videos and a lot more. Unlike sales-oriented copy, content marketing focuses more on providing valuable information to the audience. With more and more customers craving authenticity and transparency, content marketing has become the core of most businesses’ digital marketing strategies. According to annual research conducted by Content Marketing Institute, prominent organisations such as P&G and Microsoft are using content marketing as a part of their digital marketing initiatives.
One great reason to invest in content marketing is that it generates leads over three times more than outbound marketing and costs 62% less.
4. Responsive Web Design
Research shows that approximately 50.88% of the total internet traffic comes from mobile devices/smartphones. Given this figure alone, it’s safe to say that we are now living in a mobile-dominated world. As such, reaching customers on mobile has now become a business standard rather than just an addon. Ensuring that your website looks good and works well on all devices has become one of the most vital aspects of digital marketing. Since then, more and more businesses have invested in responsive web design.
With responsive websites, visitors can access the same information and view the same elements that appear on desktops no matter what device they are using. These websites are designed to adapt to a smaller size screen providing an intuitive experience for both smartphones and tablet users.