According to Facebook, 2.7 million people worldwide use this powerful social media platform to connect with their loved ones and to find out things that matter. Given such popularity, it’s only safe to say that bringing your products on Facebook is a must. For starters, running Facebook ads can make a huge difference for small businesses.
Alongside email marketing, Search Engine Optimisation (SEO) and impeccable web design, Facebook ads are also extremely important. When done correctly, Facebook ads can help businesses build better brand awareness, target the right audience and generate sales at a relatively low cost.
What are Facebook Ads?
Facebook ads refer to paid messages that allow businesses to promote their products by displaying content on users’ news feeds. With its sophisticated technology that has the ability to target all other social media platforms, Facebook ads can help your business meet its goals.
How to Set Up Your Facebook Ads?
To use Facebook ads, you’ll first need to create a Facebook page for your business. Once done, you can then create and manage your ads through Facebook Ads Manager.
Ads Manager lets you:
Create ad campaigns
Ads Manager features an ad creation that lets you create and design your ads in easy steps. When creating your ad, you need to consider several factors such as your marketing objective, your target audience, the places where you want your ads to be seen as well as your ad format.
Manage multiple ads at the same time
Facebook Ads Manager also allows you to manage settings and control your audience, budget and ad placements across multiple ads. Furthermore, it lets you create copies of your ads by simply duplicating them.
Track your ads performance
With Ads Manager, you can easily monitor the performance of your ads in real-time, allowing you to schedule reports.
To run ads on Facebook, you can choose between two options:
- You can utilise your existing post and place it in front of your audience by ‘Boosting’ the said post. This technique is used by many as it only requires a quick and easy step. Boosting your post can help extend your reach through the use of well-performing content.
- You can also opt to invest your time and effort in building a new ad by simply clicking on the ‘Create’ button. Unlike the ‘Boost’ option, creating a new ad lets you access the full functionality of Facebook ads such as greater control over your spendings and greater targeting options. What’s more, you can even widen your reach by promoting your ads on Instagram, a Facebook-owned social media platform.
Tips on Creating Successful Facebook Ads for Your Small Business
Whether you’re planning to work on your very first Facebook ad or you’re looking for ways to improve your existing ad campaigns, these tips below can help ensure that your next ad will bring success to your small business.
Identify your business goals
Before you create your Facebook ad, you have to make sure that all your business goals, both short-term and long-term, are clear. To help identify your goals, here’s a list of questions you might want to consider:
- What do you want to accomplish for this specific ad campaign?
- Are you planning to promote your brand locally?
- Does this ad campaign fit your overall marketing strategy?
Plan your budget
Planning how to create your Facebook ads is one thing. Executing the ad campaign itself is another. For starters, determining how much money you’re willing to spend on your campaign is an important aspect you need to think about.
Creating an ad through Facebook Ads Manager lets you control the amount you wish to spend per day. Depending on the amount you’ve set, Facebook will place your ad in front of different audiences. For startup businesses, it’s best to start with a small amount until you see clicks turn into leads, then into sales.
Look at your competitors
Promoting your business to people who are not planning to make a purchase anytime soon can be a little tricky. To get an idea as to how others do it, checking out your competitors can be your best bet. By simply looking at their strategy, you can discover which type of ads create traction and which ones you shouldn’t use. Find out which content gets the most engagement by looking at likes, comments and shares.
Target your audience
Placing your Facebook ads in front of the right people is the most vital part of creating a successful ad campaign.
Before you start creating your ad, keep in mind that Facebook charges you per impression and per click. As such, you have to plan out your technique in finding your target audience. Make sure that the people you’re about to reach are the ones most likely to be interested in your products.
Create Successful Facebook Ads with SMMILE
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For enquiries, contact us today at (65) 8687 8143 or email us at email@example.com for more details.