Top 10 Basic SEO Tips to Rank Any Website Fast
Top 10 Basic SEO Tips to Rank Any Website Fast 1

Written by Amanda Chan

February 11, 2020

Top 10 Basic SEO Tips to Rank Any Website Fast 2

Are you fast enough? Are you geared up for it?

As search engine optimization changes every second, speed is very important! So what’s the big deal about SEO? SEO is the key element that helps a well-optimized website gain more traffic, especially for small businesses and marketers. When there is more traffic, there is more leads and to some…MORE SALES! It is also known that studies has shown, an estimation of more than 90% of the online activities starts from a search engine. Hence, the keywords (meta titles) that links to your website is very important and always remember to be precise. Also always keep it easy to remember.

To save you the trouble of doing tons of research on how to make your website well-optimized, we have created a list of Top 10 Basic SEO Tips just for you.

Tip 01 – Use Relevant Page Meta Titles

Tip 02 – Use Relevant Page Descriptions

Tip 03 – Create and Submit a Sitemap

Tip 04 – Setup Google Search Console

Tip 05 – Perform Keyword Research

Tip 06 – Create a Content Plan

Tip 07 – Start Creating Content

Tip 08 – Optimize Image

Tip 09 – Ensure Website is Mobile-Friendly

Tip 10 – Ensure Fast Website Loading Time

Tip 01 – Use Relevant Page Meta Titles 

Using relevant page meta titles are very important elements in your website, because it affects the click-through rates and the more relevant your meta titles are to your website, the higher your rank in search engine results page. Because meta titles help search engines learn more about your website. It can also serve as a function of an advertising tool, which comes in very handy in search marketing.

Remember to keep your titles under 60 characters, as search engines like Google generally detects the first 50-60 characters of your titles. And do make sure that the order of the titles ranks from the most important to the least important.

 

Tip 02Use Relevant Page Descriptions

Many of you must be wondering, we have just gone through Meta Titles and that is the most important element in SEO, isn’t that enough? No! Don’t forget the Page descriptions. Page descriptions are equally important! So what are page descriptions?Page description is a short paragraph that best describes what your website is about. With that it helps searchers decide if they should click on your website link. As a very useful tool to help persuade or convince searchers to click your website, choice of words in the descriptions are very important. A unique and compelling page description can definitely help boost the click-through rates and generate more traffic, and with that it serves as an advertising tool too.

Here are a couple factors to keep in mind when writing your page descriptions:

1. Summarize your page content accurately – use precise and unique words that best describes your website, you may include some of the meta titles you have created earlier.

2. Do limit your descriptions to an estimation of 160 characters including spacings. This is important as words can be cut off in some search engine result page if it exceeds the maximum count.

You can do so by adding in this line (below) into your HTML page.

<meta name="description" content="A page's description, 
  usually one or two sentences. Less than 160 characters is the best!"/>

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Tip 03Create and Submit a Sitemap

Sitemap provides an overview of the pages in a website. It is very important especially when your website is,

1) not well-organised, does not have a proper hierarchy

2) too large and has a lot of pages or too dynamic especially e-commerce

3) has external links

4) newly launched.

The two common types of sitemap, XML sitemap and HTML sitemap.

An XML sitemap allows specific information of the website pages that makes it easier for search engines to find your website pages, and the hierarchy is customisable.

A HTML sitemap is created to contain all individual pages of  the website. Visitors will have access to all of the information from the individual pages of the website at a glance. This allows pages that are crawled and indexed by search engines to expand which will lead to the increase of search ranking. 

When creating a sitemap, do ensure that all links are accompanied by a brief description and have keywords as tags to the link. With unique and rich keywords, search engines will be able to detect more contents and with this, your website will start climbing up the search engine result page ranking like a rocket!

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Tip 04Setup Google Search Console

After all that entering of keywords and unique descriptions, now it is time to start monitoring how Google view your site and optimize its natural presence. So the next tip is to setup your Google Search Console. From the search console, you can view your referring domains, mobile site performance, high search results, and your website’s traffic queries and pages. 

Firstly, by adding your XML sitemap into Google Search Console allows Google’s job easier to have information to crawl your website. It is not a MUST, but it will definitely help boost your website’s ranking on search engine.

Google Search Console has the most important feature and that is Google Analytics. It helps gain insights on your website’s performance. Metrics are available for you to compare monthly or annually on information such as the amount of clicks, click-through rates and the overall positioning of your website. Also, you are able to monitor the nature of the other websites that are linked to your website. 

Google Search Console can also identify and notify you of any errors that are found on your website such as 404 errors or robots files.

With all these features and information, you will be able to handle your website’s housekeeping at the tip of your fingers.

Haven’t set it up yet? Do it now! Before you start, make sure you have a Google account for your business. Once you are signed up, are you ready to setup the google search console?

Tip 05Perform Keyword Research

Keywords are the main and the most important ingredient in SEO. It should be the first thing done to develop your website successfully. The purpose of this step is to discover the common, specific industry-related terms and phrases that drive search traffics on search engines. A lot of keywords are created from observing how your target audience behaves and reacts, the questions they will or might ask, the information they will be searching for often.

Before you start, do set goals and objectives of what you would want to achieve from this process. Whether it is…

  • Your website’s quality of content, the amount of pages, the right images used, etc
  • Your online branding, exposure, traffic, leads and sales
  • Your industry information and your competitors

How do we start this process?

Step 01 – Brainstorm and generate keyword ideas or topics that are relevant to your business or the nature of your website and your target audiences. For example the words they might use to ask questions or the information they will ask of your business/product.

Step 02 – Narrow down and choose only the most relevant keywords and topics. Ask yourself if you were the customer or target audience, what will the questions or information that will be enquired?

Step 03 – Use Google’s AdWords Keyword Planner to check on the amount of people who are using similar words and who of your competitors are using the same keywords from your list. 

Alternatively, you can enter your chosen words into the Google search and scroll right to the bottom of the results page and search for ‘Searches related to…’, you will find the words or phrases Google assumes relevant to your chosen keywords.

Tip 06Create a Content Plan

Ok here is where a little more work is required! Just a little more…

Great content is what makes a website GREEEEEEAT!!!

Content marketing is known as one of the most effective strategies to drive traffic and generate leads for your website. Content planning is very important and it is a step you should have embarked on at the beginning of the website development. It is like a relationship, where it starts out with finding out more about the important people (audience), understanding the purpose of your business and how the users would behave and navigate around your website. So start doing your research now! More efforts during the planning stages, will bring you more relevant, engaging and insightful content.

Ensuring the right content is provided for your users and your collaboration partners in your business can be very difficult. Fear not, here are some guides for you.

1. Review your current copy. If you creating a new website, do refer to other mediums like corporate brochures, write-ups to establish your existing content

2. Determine your target audience

  • Who are they? (demographics)
  • How will they navigate through your website?
  • What information do they need? What information are they looking for?
  • Do they need to be reassured? Do you need to probe or ask them questions?

3. Use sitemaps – it gives you an overview of where, when and why’s of content placement. Gaps in-between can also be spotted, what content needs to be created or edited and once it is done, it can be easily shared with the rest of your team.

  1. Have a content inventory – This can help to establish the flow and focus of messages and an underlying ethos. It also offers insights of the specific purpose and role of every sentence of your website content. These are something you might want to relook into:
  1. Website Content Mapping – This is a great way to organise or work out which content belongs to which part of your website. You will need to consider your goals and purpose of your business and of your website. With this, you will be able to see the flow of your website established.

6. Content Schedule – Once drafts of contents are gathered and created, have a schedule to review them and get feedback to amend them. And have a “Go LIVE” date as your ultimate dateline. Do also include the posting of your blog posts and social media posts and promotional posts, events posts or any other engagements.

And Wala! At this point you should have all your content planned out. Do always remember to

  • Write to be easily understood…not write just to sell
  • Write for your audience and search engines

    Tip 07Start Creating Content

    Content that is highly ranked and user-focused always drives traffic and leads that drives traffic and leads to your website. A well-optimised website is one that has strong relevant content and a fantastic backlink profile often ranks high in search engines. It is not an easy task to create such content as there are many . 

      1. Create headlines and sub-headers – it allows easy reading for users and urges them to share a good read. Same applies for search engine robots, they will be able to scan through the article or content smoothly with such highlights. Thus, boosting SEO optimisation.
      2. Use backlinks – This is useful especially for articles/posts. Especially when you do not want your older content to be forgotten and still drive traffic, always link them in your newer article/post. Also with backlinks internally and externally, chances are that your website will be more recognisable by search engines and this definitely boosts your ranking!
      3. Write to the right people with the right words – Choose your words wisely and stick to keywords relating to your targeted users and the nature of your business / website. A little punch in the grammar will uplift your users’ spirits especially when writing and article or post. Never go off topic! This might stop users from returning to your website.
      4. Lengthen your article and go more in-depth of your content – Search engine prioritizes to longer, solid content as they provides users with best-possible answers. And this very much depends on thorough the article/post answers to the user’s queries.
      5. Optimize your images – Add keywords to your image files and add to the ALT tags. Also ensure that your images are not bigger than what they need to be. Always remember to save them by (kb) and not by (mb).
      6. Make content shareable – With your content all well-optimized and written, it is time to share! Always have a “share” element like a button or an option so that you can spread the good stuff you have created! 

    Keep in mind! Always write for the right people in the right way and you will see your website shooting up the search engine rankings!

    Tip 08Optimize Image

    Web image optimization is converting high-quality images into the right format, size, dimensions, and resolution while keeping the file size to its smallest possible.

    “Does this really matter?” Many would ask. Optimizing your website images helps improve your website’s loading speed and improves user experience. The bigger your image file size, the longer your website will take to load, and at this point your audience will probably lose patience and click on the “close tab” and never return. It also boosts websites‘ SEO ranking as Google does not favour slow loading websites. 

    Don’t worry, you don’t need any special photo editing programmes to do so. There are many online websites or applications that can support you in your web image optimisation. Always remember, images should not be bigger than what they need to be, save them by the (kb) not (mb).

    Top 10 Basic SEO Tips to Rank Any Website Fast 5

    Tip 09Ensure Website is Mobile-Friendly

    It’s the fast moving and advance mobile technology world, your website will have to keep up with times too! Seeing how people are bending towards the usage of devices like mobile and tablets, it is very important your website is mobile-friendly. So what is being Mobile-friendly?

    To be mobile-friendly, your website is designed and developed to display all content clearly on any device, regardless of the sizes of the various devices.

    The website is optimised for mobile devices as doing this makes it more convenient for users to obtain content and consume  and navigate on a mobile phone, tablet or laptop.

    So why should your website be mobile-friendly?

    1. Google prioritises mobile-friendly websites

    2. People are always on their devices where they will be finding for information fast and easy.

    3. Gain creditability – Having a mobile-friendly website, users are able to have the whole experience of the website no matter where they are, as long as they have a device and wi-fi! Still providing full information at the tips of the users’ fingers.

    4. Your website will seem most updated and modern when it works perfectly and still looking real good and well-organised. Users will definitely remember and be back at your website in no time!

    Remember, being user-friendly is not only having the content well-organised but have the users to experience the whole website on their devices at anytime.

    Top 10 Basic SEO Tips to Rank Any Website Fast 6

    Tip 10Ensure Fast Website Loading Time

    Lastly, ensuring your website has a fast loading time. Now this is really important to you and all internet users. The main reason users search for information online is because they want it fast and swift! So imagine if you have a slow loading website, it defeats the purpose of having your information online. Before you know it, users are back on search engines looking for the same information elsewhere, and they are never coming back to your website.

    Not forgetting, the faster your website loads, the more Google will love your site and this will boost your ranking on the search engine result pages!

    So how to ensure your website has fast loading speed? You can try…

    1. Optimising all your images (refer to tip 8)

    2. Save all your CSS and scripts as external files and link them 

    3.Combine files and do regular housekeeping to remove any unnecessary formatting, whitespace, and codes.

    4. Try to reduce the amount of redirecting links

    5. Improve your server response time

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    And finally! You have reached the end of our Top 10 SEO Tips! Now you can call yourself, The Master!

    With these tips you will have a more well-optimised website with increasing traffic flow and soaring search engine rankings. The world wide web is a ginormous world and there is always competition in whatever you do! So these are just some tips that we use daily at work, helping our clients boost their rankings, increase awareness and getting their contents right. So try it!

    Well I mean it is true that this article is a lot to absorb but never give up! IF at any point and i mean any point you have questions, do leave us a message! We would love to hear your thoughts and ideas too! 

    Stay tuned for more sharing of SEO insights on the SMMILE blog.

    If you ever need help with digital marketing, we offer cost-effective digital marketing package here. 

    Feel free to drop us an email at hello@smmile.com or call our hotline +65 8687 8143 on Monday to Friday, 9am to 6pm.

    Hope this helps and if you have any questions, feel free to leave a quick comment below.

    I’ll be around to reply to comments and answer questions.

    Amanda

    Singapore Web Design Company - Smmile

    Smmile is a Digital Marketing Agency in Singapore with over 10 years of experience in the industry.

     

    Since 2012, SMMILE has been empowering businesses with creative marketing strategies and digital solutions optimised for sales.

    As a leading creative marketing agency based in Singapore, we pride ourselves as being a fast and responsive team that not only understands our customers’ requirements and also execute projects efficiently and professionally.

    With strong motivation and desire for customer success, our experienced team brings upon years of creative marketing, design and digital solutions to support you on your integrated marketing needs.

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