The Essential DIY Guide to SEO – Part 1 – Initial Setup
The Essential DIY Guide to SEO - Part 1 - Initial Setup 1

Written by Bryan Ho

March 10, 2019

The Essential DIY Guide to SEO - Part 1 - Initial Setup 2

The Essential DIY Guide to SEO is a 5 part series on how you can do SEO (Search Engine Optimisation) for your website.

We know many companies in Singapore are curious about SEO and how easy or difficult it is to simply ‘assign’ their marketing department to do it. So hopefully this guide can help you get started.

Part 1 will be about initial setup.
Part 2 will be about on-page SEO.
Part 3 will be about off-page SEO.
Part 4 will be about technical SEO.
Part 5 will go through everything else.

Let’s get on to Initial Setup.

Initial Setup for SEO


1) Google Tag Manager
What is Google Tag Manager?
Google Tag Manager is a tag management system for managing JavaScript and HTML tags used for tracking and analytics on websites.
More Details on Google Tag Manager:
How to setup Google Tag Manager:

2) Google Analytics
Google Analytics is a web analytics service that tracks and reports website traffic.
More Details on Google Analytics:
How to setup Google Analytics:

3) Google Search Console
Google Search Console is a web service by Google for webmasters to check indexing status and optimize visibility of their websites.
More Details on Google Search Console:
How to setup Google Search Console:


That’s it for part 1. Stay tuned for the rest of this 5 part series.

If you ever need help with SEO, we offer the essential SEO package here.

Feel free to drop us an email at or call our hotline +65 8687 8143 on Monday to Friday, 9am to 6pm.

Hope this helps and if you have any questions, feel free to leave a quick comment below.

I’ll be around to reply to comments and answer questions.


Singapore Web Design Company - Smmile

Smmile is a Digital Marketing Agency in Singapore with over 10 years of experience in the industry.



Since 2012, SMMILE has been empowering businesses with creative marketing strategies and digital solutions optimised for sales.

As a leading creative marketing agency based in Singapore, we pride ourselves as being a fast and responsive team that not only understands our customers’ requirements and also execute projects efficiently and professionally.

With strong motivation and desire for customer success, our experienced team brings upon years of creative marketing, design and digital solutions to support you on your integrated marketing needs.

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