Social Media Marketing
Social Media Marketing is everywhere now. The moment you go online, you see various videos and advertisements across different social media platforms. Even a potential video you are watching could be an advertising attempt. Indeed, Social Media Marketing has changed how people perceive marketing.
With your mobile device, what can you do to stay competitive in social media marketing realm?
Read below to find out what you can do!
1. Set a Social Media Calendar
Consistent posting is key. By publishing at the same time, you can attract more audience. More people know that you are going to post some content and will anticipate it. Also, it saves you the trouble of thinking what time you should post the content.
However, do set enough “space”, and not flood your audience with updates, which may possibly.
We will take you through how to do it.
You can use anything, from whiteboard, or Google Calendar to map this out. Firstly, analyse the timing where most of your audience will be online. Based on this information, you should choose the best timings to post your social updates. As mentioned earlier, do strive for consistency. Categorise the type of content you wish to post online. For instance tutorials on Tuesdays, educational videos on Thursdays, and vlogs on weekends.
Of course, do always review the posting schedule and make adjustments if you need to.
2. Automating your content uploads
Following the aforementioned point of having clear timelines of when to post on social media, it would be great if you can automate your content uploads. This can be done by scheduling them instead of publishing them immediately. On WordPress, you are able to automate your postings. Instead of pressing on ‘Publish’, set the date and time the post should be uploaded.
Now, you may be wondering how do I know what content to post? This is easily achievable by utilising content explorers. It simplifies brainstorming process by recommending topics and ideas for your content. You can also use these tools to look for posts on similar topics and take inspiration from them.
For example, BuzzSumo lets you identify blog topics that have received the highest engagement based on specific keyword searches. As a result it helps you align your blogs with trending topics, increasing their appeal to your audience. A while ago, there was the hype about the egg account on Instagram.
Additionally, Post Planner’s viral photo finder is a great way to find out the most shared & most liked photos on Facebook before publishing on your profile and pages.
Another effective way is to find out what has your competitors or rivals are posting, and get inspired from their posts. Remember to put yourself in the audience’s shoes. What would keep them engaged?
3. Drafting posts
Occasionally, we may have writers’ block, and cannot think of the appropriate content to upload. How do we counter this? One of the ways is to save the post as draft.
For example on Instagram, when you are unsure of what captions to write or whether your post will flow with the feed, save it as a draft first. The draft will be stored and when you find the right inspiration, you can continue on it before posting.
4. Post as you Browse
On top of that, if you ever need help in creating content, this is a good way. Whenever you chance upon something that piques you, or anything you’d like to share, just click on it to schedule or send it to your posting queue. You can also try using extensions such as Social Media Poster Chrome extension.
5. Draft seasonal posts
Of course, on special occasions such as Mother’s Day, National Day, Singapore Armed Forces Day. Take time to craft posts for the different celebrations, as it would help to draw your closer to your audience. An example is Coffee Bean and Tea Leaf Singapore holding a 50% off its small ice blended drinks for national servicemen (NSmen) who show their 11B card or wear their uniforms at outlets islandwide from next Monday (July 1) to Sunday.
Frequency of Posts
As much as knowing how to post, people are keen to find out “How often should I post?” There is no definite answer, but there are studies which have shown recommended number of posts per day. The recommendations are as follows:
– 1 post per day on Facebook
– 15 tweets per day on Twitter
– 11 pins per day on Pinterest
These are recommended as a guide, but do try and see what works for you!
Overall, we hope that you have gained new insights on how you can simply generate content and post sufficiently to gain an advantage in your social media presence.
Stay tuned for more sharing of Digital Marketing insights on the SMMILE blog.
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