If you’re running your business online, content should always be part of your strategy. From social media posts, blog posts, email newsletters to eBooks and more, content creation is key to keeping your brand afloat. However, curating enticing content can be challenging especially today where everyone’s trying to outwin the other. Fortunately, AI-powered content creation tools are here to make the process easier and more efficient without completely replacing human writers.
With artificial intelligence taking care of mundane writing tasks, social media managers and content writers can use their time and skills on more critical content creation aspects such as content mix marketing.
Different Ways AI Can Help in Your Content Creation Process
Whether you’re a one-man team or you have a full content marketing group, keeping up with the challenging content creation demand is not an easy task. Regardless of the type of content you write, incorporating AI-powered content creation tools can help you save tons of time and resources.
Here are four different ways AI can help in your content creation process:
1. Automate small content initiatives.
One efficient way AI can help you in content creation is by creating small data-specific content pieces such as tweets and news updates. However, you can’t expect these pieces of content to be perfect as they are merely just first drafts. This is where the need for a professional content writer comes into play.
2. Enhance personalisation.
According to research, 97% of marketers witnessed a rise in business outcomes as a result of personalisation. Fortunately, artificial intelligence can help enhance personalisation as well as customer engagement. With AI-powered software, for instance, creating personalised email campaigns can be made easier. They can manage the subject line and email body personalisation that includes the name of the recipient or their organisation.
3. Optimise content for SEO.
Creating high-quality and top-ranking content can be overwhelming. Thankfully, there are AI-powered content creation tools that focus on Search Engine Optimisation (SEO). These can help improve your search engine rankings, increasing your organic traffic through discovering opportunities such as related keywords and backlinks.
4. Gather user-generated content (UGC).
A study shows that 90% of consumers say user-generated content (UGC) influences their decision to make a purchase, outranking other forms of marketing such as search engines and promotional emails. Given the power of UGC, it is best to get as much brand-related content posted by your customers on social media. Fortunately, AI can help identify and collect feedback that is related to your brand.
By using visual-recognition technology which identifies images of your products and natural-language processing which monitors content from users about your brand on the web, AI not only gives you a clear perspective of what works for your audience, but also improves your brand visibility and online presence.
5 Best AI-Powered Content Creation Tools for 2022
Check out the top five AI-powered content creation tools you can use this 2022.
1. HubSpot – Content Strategy
HubSpot’s Content Strategy tool is an AI-powered content creation tool that uses machine learning to help marketers discover unique and quality content ideas. The tool provides suggestions on which topic clusters a brand should pursue based on competition and relevance. What’s more, this tool automatically performs competitive research on the suggested topics to make sure they will perform well.
2. Grammarly – Content Writing Assistant
Grammarly is a popular cloud-based, AI-powered typing assistant that reviews spelling, grammar, punctuation, clarity, engagement and even delivery mistakes. It is best for people who lack an eye for proofreading.
For a more advanced feature, you can opt for Grammarly’s business plan that uses AI-powered content moderation to make sure your message matches your brand tone of voice.
3. Frase – Content Planning and Research
Frase is an AI-powered content platform that offers both SEO and chatbot capabilities. Frase Content helps brands create content briefs in minutes. It also provides suggestions to help optimise your post, increasing your chance of ranking on the first page of the SERP.
Frase Answers, on the other hand, uses natural language processing (NLP) to understand user queries and provide them with answers.
4. WordLift – Content Analysis
Wordlift is an AI-powered SEO tool that analyses the content of your article and makes it easier to find by adding schema markups which is basically Google’s native language. Thus, making your website visible on search engine results.
Additionally, WordLift helps enhance your website with backlinks, images, content recommendations and more. Hence, the improving user experience.
5. QuillBot – Content Paraphrasing
Quillbot is an AI-powered content paraphrasing and summarising tool that helps writers eliminate unnecessary errors in their writing. This tool is ideal for creating excerpts of your content for online newsletters or social media content.
Conclusion
When applied to content creation, AI indeed works wonders by transforming a good post into a great one through enhancing personalisation and optimising content for SEO.
Check out some of the best AI-powered content creation tools listed above and see it for yourself.
Chris Anne
Smmile is a Digital Marketing Agency in Singapore with over 10 years of experience in the industry.