The world of marketing is rapidly changing. New and innovative tactics exist from time to time. Regardless of the type of business you’re in, you need to stay up to date with the latest industry trends and developments. One great way to stay ahead of the game is through content marketing.
Content marketing can help your business to grow in a lot of ways possible. For starters, well-produced content enables you to establish your brand, create a strong connection between your business and your target audience and generate sales leads. Indeed, content marketing can be a powerful component of your digital marketing strategy.
What is Content Marketing and Why is it Important?
Content Marketing Institute defines content marketing as:
“a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Content marketing is also known as an indirect form of marketing. Unlike the traditional approach, content marketing uses various online materials depending on what fits your needs the most. These come in three forms: video, written or visual form.
The primary goal of content marketing is to give your audience the information they need, to increase brand awareness and to put your brand out there. Content marketing strengthens your marketing strategy without the hard-selling approach. It is a promotional tool that helps stimulate the interest of your viewers, enabling them to see your brand as someone valuable and worthy of their trust.
When working on content marketing, keep in mind to put your customers’ needs above everything else. Look for ways to give them a remarkable solution to their problems. While content marketing may need continuous effort, it is surely a worthwhile investment. With an ample amount of time, patience and hard work, you’ll soon be able to establish your image as an authority in your industry.
6 Types of High-Ranking Content Marketing for Business Success
There are many different types of content marketing for different purposes. However, it can be difficult to know which ones will suit the needs of your brand and which ones will make great outcomes. Choosing the right type of content can be more difficult than it sounds. What has worked for other brands, might not work exactly the same for your business. Thus, avoiding common content marketing mistakes can be pretty challenging.
Here, we’ll discuss the top 6 types of high-ranking content marketing and how you can use them to grow your business.
Blogging is one of the most common, most popular types of content marketing. It is known to be an effective way to improve organic website traffic and increase brand awareness. According to Hubspot, 59% of marketers consider blogs as the most valuable channel, producing an average of 67% more leads to businesses utilising it than those who don’t.
Companies that invest in blogging are shown to have 434% more indexed pages, giving the brands greater chances to get on the first page of search engines like Google every time consumers look for relevant keywords.
A blog that works well together with your products or services can help encourage your audience to choose your brand as the answer to their problem. Well-written blog posts not only improve your SEO but also help in creating strong and lasting relationships with your new and existing customers.
When creating blog posts, make sure to do keyword research and optimise your content for SEO. Focus on what’s relevant and look for ways to serve your viewers with solutions to their problems.
According to a study, an average human being has an attention span of only eight seconds. Given this figure, it’s safe to say that getting people’s attention has now become more complicated and challenging than ever before. To remain in the competition, investing in video content can be of great help.
Over the years, consumers have learned to appreciate videos more than any other content. In fact, video content has become one of the most essential priorities of marketers around the globe. Research conducted by Wyzowl strongly suggests that marketers are more satisfied with video’s ROI as it continues to positively affect traffic, leads and sales.
Unlike other types of content marketing, video content enables businesses to showcase their products in action. Thus, allowing customers to see the different sides of your brand, creating real and deeper engagements.
Infographics are the fourth most popular type of content marketing next to videos, Ebooks and blogs. These are fun and eye-catching content pieces enabling businesses to provide consumers with useful data, statistics and processes. This content marketing format uses imagery to help the audience better visualise complex data.
Infographics must be simple and straightforward yet impactful. The ultimate goal of this format is to break down a lot of information into pieces of recognisable content. When planning to use infographics for digital marketing, you need to consider essential factors such as topics and images you’re planning to work on.
Another popular and valuable type of content marketing is case studies. These are basically your customers’ detailed story about how your products or services have helped them to achieve something. This type of content enables new leads to understand and appreciate your brand better and see how you can add value to their lives or businesses. Case studies allow businesses to highlight unique and special uses of their products or services.
If you’re planning to do a case study, consider working with loyal clients that have used your products or services for a significant amount of time and have experienced remarkable results. You can either use your case study on your website, in your blogs, eBooks or even on your social media posts.
Checklists are another type of content marketing that can work wonders for your business. This is a simple yet powerful tool that provides your audiences with a list or a step-by-step guide which they can follow to reach a certain outcome.
Checklists are best for small businesses as these are a lot easier and faster to make compared with other types of content. Even better, checklists are a lot cheaper to promote yet serve a great role in providing your audience with valuable information. Checklists can be easily shared on social media pages and can also be embedded in blog posts.
Ebooks are basically books in digital form. This type of content marketing format comes in a long, uneditable composition which you can offer for a certain amount or even for free. Ebooks can help you showcase each part of your business and talk about various topics that you think people find more interesting.
By literally writing an entire book for a significant topic, Ebooks help you establish your brand image online, enabling you to stand as an industry leader in your niche. Furthermore, Ebooks come with a perceived value to most readers. In exchange for an Ebook, readers are likely to give you their information such as their contact information.
SMMILE: Providing You with High-Performing Content Marketing
Take your digital marketing strategy to the next level by investing in these 7 different types of high-performing content marketing.
For inquiries, contact us today at (65) 8687 8143 or email us at firstname.lastname@example.org.