Hitting your website conversion rate is just as important as marketing and selling your products or services. As a marketer, it is your job to make sure that both Conversion Rate Optimisation (CRO) and your marketing campaigns are given the same amount of attention.
CRO enables you to capture qualified leads, improve sales and at the same decrease lead acquisition costs. As such, it is essential to keep all types of distractions to conversion. These barriers can come in different forms such as confusing design, too much content and slow loading websites.
While there may be a large pool of eCommerce tools that might help you figure things out, there isn’t really a handbook that can give you the answer to all of your questions. Hence, you still need to make an effort and put in your due diligence to successfully improve your conversion rate.
Tips to Improve Your Website Conversion Rate
Here, we’ll discuss some of the best ways that can help you turn visitors into paying customers. Check out the list of powerful strategies to boost your website conversion rate:
Put an extra effort on content creation.
Indeed, marketing your products both on your website and your social media is necessary to increase brand awareness. However, you have to keep in mind that visitors online aren’t always ready to make a purchase during their first visit. Similar to people who love window shopping, online visitors tend to do their research before actually purchasing. They look at different websites to get to know brands and compare products or services.
If you are looking for ways to increase the number of your prospective customers, the best thing you can do is to create a sound content creation strategy. Rather than bombarding your viewers with your product offers, you might want to focus on content creation, providing them with pieces that are of great value to them. This will help establish your brand as a thought leader in your industry, helping you become the top choice of customers when they need to purchase something.
Avoid adding too much to your homepage.
While content creation plays a pivotal role in CRO, understanding the quality of content you should put as well as when and where to put it still matters. For instance, too much content on your website can leave a visitor confused and overwhelmed. With people’s attention span gradually decreasing over time, it is best to focus only on the types of content that can help your brand build connection and trust with your visitors.
Work on your CTA strategy.
Whether your CTA takes your visitors to download an offer, share the post on their social media accounts or ask them to subscribe to your email newsletter, creating strong CTAs is necessary.
Each of your landing pages plays equally essential but different roles. As such, you have to provide a clear and easily accessible CTA on each of the pages. By choosing the right CTA, your visitors will know immediately which action to take.
Although it is best to use only one CTA on each page to avoid confusion, you can still incorporate the same CTA several times on one page. For example, you can place three similar CTAs in a blog post. One on top, one inside the content and one at the bottom of the page.
Add live chat.
One of the best additions to website optimisation is the use of website bots. With live chat, your brand can instantly address the questions and concerns of your visitor. Additionally, a website assistant helps you capture leads easily and provide excellent support on your customers’ shopping experience. With live chat, no leads will be left unnoticed.
Improve your website forms.
The purpose of a web form is mainly to establish a communication channel between you and your online visitors. Most of the time, websites contain either an enquiry form, order form or a feedback form, depending on what you want to use them for.
Website forms are supposed to help increase your website’s conversion rate as it guides prospects through your entire lead flow process. However, there are times where web forms tend to cause confusion or hesitation more than it does the job. One way to avoid this is by simplifying your forms. By doing so, you will be able to lessen the time needed to fill out, making it easier for users to complete it.
Improve Your Website Conversion Rate with SMMILE
Think of yourself as the customer. What do you wanna see on a website? What kind of experience are you looking forward to in a brand? The answers to these can definitely help your company moving forward.
Know more about how we can help your business through digital marketing. Increase your website conversion rate with SMMILE. Contact us at (65) 8687 8143 or send us an email at hello@smmile.com for more details.
Chris Anne
Smmile is a Digital Marketing Agency in Singapore with over 10 years of experience in the industry.