Needless to say, the world is now revolving around digital technology. For you to be able to climb up the ladder of success, embracing digital transformation is necessary. Taking advantage of Search Engine Optimisation or most popularly known as SEO, for instance, can be of great help. This essential digital marketing practice plays an incredible part in discovering how your competitors are doing, allowing you to develop a strategy that will help you outshine them.
The List of 5 Good Reasons Why Your Business Needs SEO in 2021
According to BrightEdge Research, 68% of all online experiences begin with a search engine. Based on this figure alone, it’s safe to say that ranking on the first page of the search engine should be your utmost priority. Fortunately, the use of SEO can help attract and bring organic search traffic to your business website.
We’ve enlisted 5 major reasons why every business needs SEO for online success.
Organic search is the leading source of qualified leads
Having strength in numbers is always a good idea when it comes to website traffic. However, ensuring the quality of the traffic your website is getting is also an essential factor you need to think about.
Of course, you want to have as many visitors on your website as possible, But if you want to reach online success, you also need to make sure that these visitors will eventually turn into customers. The question is, how do you identify the quality of each visitor? The answer is through search intent.
Keep in mind that every person who types in a specific search query has a specific search intent. Each visitor is expecting that the content on the first page of the search engine can satisfy their specific intent.
Understanding the search intent of your prospective visitors can help you develop the marketing techniques that will soon transform your business in many different ways.
Good SEO results in a better user experience
Is your website fast and secured enough? Is it easy to load and navigate? Do you offer quality content that is good enough to make your visitors stay? These are some of the elements of user experience (UX) that have rolled into SEO practices for quite some time now. In most cases, these are factors that Google and other search engines consider when determining your website ranking.
SEO is one of the cheapest, yet most effective digital marketing strategy
Unlike other forms of paid advertising, SEO is relatively cheap since the only cost you will have to think about is hiring an experienced SEO professional who will help you create optimised content for your website. With SEO, the amount you will have to incur is most likely to be more considerable given the benefits it can give your business for years to come.
SEO helps you build trust and credibility
A strong SEO strategy gives your business a great advantage by providing consistent and quality content across all platforms. Once your visitors find that your business is clearly defined in several channels, it helps create trust and credibility. In this case, you can easily build brand authority in your industry.
Although building a desired level of trust and credibility will take a lot of time and effort, it will surely come in due time as you consistently give your best in ensuring that quality content products and services are given to your audience.
Local SEO helps small businesses by increasing engagement, conversions and profits
At its core, local SEO is a practice that helps increase the search visibility of a business through the use of keywords that are related to the brand and the areas it serves. Since most people are likely to engage and purchase to a brand close to their location, taking your time in creating a sound local SEO strategy is a must.
Local SEO focuses on a specific vicinity such as town, region and even state. It works by using local citations, listings as well as backlinks. This strategy can help visitors find your brand easily, putting you one step closer to a successful deal.