Digital marketing has completely changed the way people do business. It has brought a huge impact not just on how businesses sell their products and services but also on how the consumers see and think of them. There’s no denying that good digital marketing is one of the foundations of a successful business. With that said, investing time and effort in creating a unique and innovative plan should be an utmost priority. Furthermore, avoiding common digital marketing mistakes is also necessary.
According to a study, Singapore’s internet penetration rate is expected to grow from 81% in 2019, to 84% by the year 2025. The majority of them use the internet to make purchasing decisions. With this in mind, putting up an excellent digital marketing strategy is a must. By doing so, you’ll get to send your message directly to the right audience.
5 Digital Marketing Mistakes You Need to Avoid in 2020
Digital marketing techniques are constantly evolving. The only choice you have left is either to strive for greatness or to lose your entire business all at once. Surely, you won’t choose the latter. Unfortunately, discovering new tactics can be extremely complicated. Common mistakes usually occur. However, the worst mistake anyone could ever do is to be oblivious to these potential problems.
In this article, we’ll talk about the 5 most common digital marketing mistakes you need to avoid and how each of them affects your business growth.
Having unrealistic digital marketing goals.
Identifying your digital marketing goals is the most vital part of creating an efficient strategy. However, even most established businesses often find this step a bit overwhelming, Setting your goals enables you to create a cohesive plan. Without these goals, you probably won’t know where to focus on or where to spend most of your resources.
When setting your goals, you have to think of something that can be done and achieved. Oftentimes, SMEs make the same mistake of focusing on unrealistic digital marketing goals. Since most of these things are impossible to achieve, businesses are often left with failures and missed opportunities.
To avoid this, make sure to think of your SMART goals.
- Specific – your goal has to be specific, concise and straightforward.
- Measurable – you need to have a numerical goal, one that will allow you to easily monitor your progress.
- Achievable – think of what you want to accomplish.
- Relevant – plan within your means.
- Time-bound – set a specific deadline and aim to reach your goal within the timeframe you have set.
Not knowing who your target market is.
Customers are the best asset of any business. As such, discovering ways on how to gain their trust and loyalty is really important. Every aspect of a digital marketing technique is focused on your target market. But how do you create a cohesive, targeted plan without knowing who your target market is?
Unfortunately, targeting the wrong audience is one of the most common mistakes in digital marketing. While making an effort to target a broad audience may seem like a sensible decision you should make, doing so may only lead to a series of disappointing results. Most likely, sending your message to the wrong audience will only turn into a waste of time, effort and resources.
To prevent this from ever happening, the best thing you can do is to do your research. Discovering people’s demographics, beliefs and perceptions can help you understand their buying behavior. These things will allow you to identify who among them is likely to build an interest in your products or services.
Using improper keywords.
Unlike traditional marketing that uses print, radio or direct mail, digital marketing focuses on using powerful keywords to reach the right audience. By using appropriate and well-researched keywords, businesses achieve a higher ranking on search engines. Search Engine Optimisation (SEO) allows your target audience to easily find you once they search online for the products or services you offer.
Despite SEO’s role in digital marketing, not everyone understands its value. While some think of it as a complex technique, others consider it as a costly investment. In most cases, companies take this matter into their own hands resulting in keyword mismanagement and low-quality content.
To ensure that your website has keyword-rich content, hiring a reliable digital marketing agency with extensive experience in SEO can be of great help.
Neglecting website design.
Unlike in a brick and mortar store where customers can see your products in person or in an office where you can personally talk them through the services your company can offer, e-Commerce businesses only provide customers with a digital shopping experience. Generating leads depend mostly on how your brand appears online and how your customers perceive the idea you want them to see. One of the biggest factors you have full control over is your website design.
Most companies think of web design as the least important aspect of a business website. While its main purpose is geared towards aesthetics, the design of your website also speaks about its overall functionalities. Thus, neglecting website optimisation would also mean a negative user experience.
To avoid this, contacting an experienced digital marketing agency with a team of skilled and talented web designers is the best thing you can do. Web designers know exactly what you need and how to achieve a user-friendly website that’s easy to use and navigate.
Putting content’s quantity over quality.
Updating your website regularly and uploading new content is beneficial for search engine ranking. However, you have to keep in mind that in the end, it’s the quality of your content that would matter. Putting quantity over quality is likely to put everything in jeopardy.
Consumers are bombarded with email newsletters and online advertisements. The last thing they need is to find less informative or less engaging content with grammatical and spelling errors. Take more time in developing your content rather than thinking of different topics to write about. Do more research and provide your audience with relevant information. Start creating content that focuses more on them and not on your competitors.