Most often than not, customers aren’t always ready and willing to engage online. In fact, the average abandonment rate worldwide had reached 88.05% in March 2020. It takes time, hard work, persistence and determination as well as efficient digital marketing strategies to successfully reach your audience and improve sales. As such, understanding ways to promote your eCommerce website is a must.
While consistently providing customers with aggressive marketing may seem like a sensible option to stay ahead in today’s ever-competitive world, doing so may only lead to annoyance, or worse, loss of interest. Effective marketing means reaching to the audience at the best time possible in order to build trust and familiarity and eventually encourage them to make successful purchases.
Why Promote Your eCommerce Website?
The internet has brought endless opportunities to both small and medium-sized enterprises (SMEs) and large corporations. With strategic planning and unique marketing techniques, small businesses can be equally successful as most brands. But given the booming eCommerce market, increasing traffic and conversions have become a huge challenge for many businesses around the world.
Creating an eCommerce website, is by far, the most effective move any business owner could ever make. Despite its significance, many are still wondering how to properly market a digital storefront. Promoting your website is extremely important. An eCommerce website makes it easier for your business to reach customers around the globe. Without promoting it, customers won’t be able to find your products or services.
4 Effective Ways to Promote Your eCommerce Website
You’ve probably got the list of products you’re planning to upload on your eCommerce website as well as high-quality photos and well-written product descriptions. You may have planned ahead of time and got your payment gateways and shipping options all set up. If ever you got all these things ready, it’s time to make some profit by promoting your eCommerce website.
Here are 4 of the most effective yet easiest ways to market your digital storefront:
Keep working on your email list
Having a strong email marketing strategy is essential for both brick and mortar stores and online shops. It is an easy yet efficient way to send customers some targeted promotions made specifically for their needs. Customers are more likely to engage with a brand once they know how they can benefit from your product. Discounts and offers, for instance, are just some of the most popular promotions used by many brands in email marketing.
To utilise your email list, the best thing you can do is to collect as many email addresses as possible. When you launch your website, a new product or a promotion, you can easily send an email to all those people on your email list to encourage them to visit your site.
Take advantage of social media
Social media channels such as Facebook, Instagram and Twitter are among the most effective platforms to market your business, helping you establish a strong online presence. Since billions of people are using these sites, the possibilities your business could have on social media are endless. As such, it’s safe to say that social media is an ideal place to focus your ad spending.
When planning to make use of social media channels to promote your eCommerce website, committing to regular posting is necessary. You need to know more about your audience and find a way to fit in their schedules. By understanding your customers and their behavior, you’ll eventually learn how to reach them and get more engagements.
Start by choosing a social media channel that you think best fits your brand. Publish useful content that will attract your customers and then refer them back to your website by sharing some links. Another thing is to use photo or video ads to get your product in front of new audiences. For starters, you can try using simple imagery then adjust your technique based on how well the ad will perform for the next couple of weeks.
Create informative and useful blogs
Creating informative and useful content is an effective way to market your brand and improve your website traffic. Furthermore, it helps you provide customers with valuable information, allowing you to become a thought leader and establish stronger brand credibility. Given how appealing to the audience yet inexpensive blogging is, it has been considered as one of the most effective, popular techniques used by many businesses worldwide.
New to blogging? Start by creating an article that focuses on your niche. Choose a product you’re selling and think about the questions your customers may probably have regarding that specific product. From there, create content that will address those questions and let your customers feel that their issues are valuable to your brand.
Optimise your site for Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is necessary for successfully promoting your eCommerce website. The more optimised your website is, the more chances your brand could get to rank higher on search engines. Ranking higher on search engines means higher traffic and more sales. Indeed, having an efficient SEO strategy can help ensure your business website’s success.
Make sure to include optimal keywords on essential parts of your content such as your meta tag, meta description and the first paragraph of your article. Also, use language that your customers naturally use when searching for related products. Once useful keywords have been identified and included in your content, you can then measure the success of your SEO strategy by using Google Analytics. This powerful tool can help you identify how your organic search keywords are performing.
Up to 50% EDG Grant for Strategic Marketing in Singapore
As competition in the digital arena intensifies, putting effort in promoting your eCommerce website has become more important than ever. Increase your brand’s online presence with powerful digital marketing solutions from SMMILE.
For enquiries, contact us today at (65) 8687 8143 or email us at hello@smmile.com to learn more about our services.
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Smmile is a Digital Marketing Agency in Singapore with over 10 years of experience in the industry.