If you’re a social media person, you’ve definitely heard, seen or even used hashtags. In fact, some social media posts actually have more hashtags than the normal text itself.
Hashtags can be used on any social media platform but currently they are most popular on Instagram and Twitter. The use of hashtags is an effective way to group together conversations around a certain topic. By adding value to these conversations, hashtags make it a lot easier for people to find content that they are most interested in.
Hashtags can be difficult to understand and use especially if you’re new to them. But once you learn how to use them efficiently, hashtags can be a powerful tool that can help you reach a wider audience, amplify your brand and get your content in front of the people who need to see it.
But using hashtags is more than just using #ThrowbackThursday on your social media posts. It requires a combination of popular, relevant as well as branded hashtags.
In this article, we’ll discuss why using only popular hashtags isn’t the best approach and how you can find the right hashtags for your business.
Top 10 Most Popular Hashtags on Instagram
Using popular hashtags isn’t always a great idea as they are less likely to be seen. Thus, they don’t add meaning to your social media posts. To maximise the reach of your content, it’s best to use a mix of big hashtags like the ones below, mid-sized and more niche in your industry.
That said, it’s essential to know what’s trending on the app and which among them suits your brand well. As of writing, here are the top 10 Instagram hashtags you can use this 2022:
Popular hashtags are relatively universal. As such, they aren’t specific to any industry. The best thing you can do is to identify niche hashtags that are relevant to your brand.
How to Find Hashtags Relevant to Your Brand
1. Monitor social media influencers and your competitors
You can start by performing a social media analysis on both your competitors and those influencers within your brand’s niche. Look for the hashtags they commonly use and how many of these hashtags are used in each post. This will help you gauge how your competitors are engaging with your shared audience. Thus, giving you an idea as to what techniques you can use.
2. Discover which hashtags are trending
Know which hashtags are trending through hashtag generating tools. These powerful tools generate trending hashtag suggestions based on your content. This will help you get your post seen immediately and over time.
All Hashtag, as the name suggests, is all about hashtags. This hashtag generator tool allows you to generate, create, analyse and search for the top hashtags. All Hashtag gives you the top 30 and more hashtags based on your keyword selection. To find the right hashtags, you have three filter options to choose from – top, random or live.
If you select Top hashtags, All Hashtags will generate top hashtags based on your keyword. If you select Random hashtags, the software will generate random hashtags based on your keyword. These hashtags include the keyword you have chosen. If you select Live hashtags, the software will generate hashtags used by other users who have also used your keywords in their posts.
Ritetag, on the other hand, provides instant hashtag suggestions for both images and texts on desktop and mobile, based on real-time hashtag engagement. It has color-coding for suggested hashtags, so you will instantly know which are trending now, for long, only for Instagram or overused.
3. Look for related hashtags
Once you’ve learned which hashtags are working well for your brand, try using related hashtags. This type of hashtag is a bit more specific than the popular hashtags you’re using.
SMMILE: Increase Organic Reach By Using Hashtags
By using hashtags, you’ll make your content discoverable to people who are interested in those hashtags. For instance, if you own a cleaning services agency and you use the hashtag #cleaningservices, someone who is actively looking for your services might come across your post, check out your page and eventually reach out to you.
So if you haven’t used hashtags for your social media campaigns yet, you might wanna give it a try this 2022.