Why do you think small and medium-sized enterprises (SMEs) still prefer offline lead generation over local online lead generation? Why are they investing in fliers and billboards when they can perform email and social media marketing? Why are they visiting people’s houses when they can visit their social media sites? Why are they curating content on magazines and not on their websites? Unfortunately, sticking to offline lead generation is not only tedious and time-consuming, but it also hinders businesses’ growth and success.
Whether you currently own a small business or you’re still planning to open up a new venture, investing your time and resources in online lead generation is the best way to go. Some would say this strategy is only for huge, established businesses but in reality, online lead generation is just as important for startup businesses as it is for big brands.
Here, we’ll discuss 3 major reasons why local online lead generation is way better than offline lead generation.
List of 3 Major Reasons Why Local Online Lead Generation is Better Than Offline Lead Generation
Online lead generation is cost-effective.
Technology is overwhelming. This is true especially for people who are new to using social media platforms, software and the like. Most small businesses, for instance, instantly think that investing in technology-based strategies is expensive. Hence, they opt for old-fashioned lead generation methods such as networking and referrals, which, quite frankly, are no longer enough in today’s modern-day generation.
Fortunately, there are tons of cost-effective online lead generation methods available for SMEs. From curating blog content that can be shared on social media and can be read by hundreds and thousands of online users to creating YouTube videos that can be seen by millions of people, online lead generation methods are not just effective in generating new leads, but also in increasing overall sales without even spending a dime.
Online lead generation uses a more targeted approach.
You might be planning to make cold calls, hand out fliers on the street or step up your game by knocking on people’s doors. While these methods are still used by several companies, all of which share the same problem: you won’t know exactly who you’re targeting.
Compared to offline methods, online lead generation techniques such as using Facebook ads and email marketing gives you the option to filter out unqualified leads. Thus, saving more of your time and effort while also targeting the right people.
Although online lead generation methods may not guarantee that all your leads will be qualified, the number of qualified leads brought by online techniques is far more than the numbers generated offline.
Online lead generation saves more time.
Say you’re opening up a new cafe and you’ve decided to run a promotion that offers a free coffee for the first 50 customers. Do you think you’ll be able to contact your potential leads using traditional lead generation methods in just a span of 24 hours? Seems impossible right? Because it is.
Fortunately, putting an effort into building an email list and social media following can solve this problem. Unlike offline methods, leveraging the power of online lead generation can help you find more potential leads and achieve better results.