Given today’s highly competitive digital landscape, most businesses are faced with one common issue: getting users to stay on their websites. However, catching people’s attention is just the beginning of a much bigger problem. Once people have arrived on your site, the next step is to keep them engaged and eventually convert them from leads to paying customers. In this case, investing in website engagement tools can be your best defense.
A business website cannot be called effective if it fails to create a meaningful engagement with the audience. Like any other business, you want your viewers to leave comments, fill in necessary forms and click the call-to-action (CTA) button. The way your website resonates with the audience can make a huge impact on the success of your marketing efforts.
Why is User Engagement so Important?
User engagement is an assessment of audience response to any type of offering such as a product, service or in this case, a website. It measures how a viewer interacts with your site through a variety of activities such as clicks, shares, downloads and more. Highly engaged viewers are often tied to more profitable activities such as purchases, signups and subscriptions.
According to research, engaged customers buy 90% more frequently, 60% more per transaction and are 5x more likely to stay loyal to a brand in the future. Given the importance of user engagement to profitability, businesses should consider investing in powerful website engagement tools that can help in creating a highly engaging business website.
3 Best Website Engagement Tools for 2021
Here’s a roundup of three of the best website engagement tools you can use this 2021.
Indeed, information is power. To make a strong customer engagement, gathering quality data can be useful in building multichannel and targeted strategies. With this, investing in powerful website engagement tools such as user analytics should be your top priority. These tools can help you make the most out of raw customer behaviour by translating them into actual insights that can, in turn, enable you to optimise your approach as you move forward.
One of the most popular analytics tools is Google Analytics. It is a web analytics service offered by Google that gives you access to relevant metrics such as acquisition, social reach and engagement as well as total conversions.
Another interesting user analytics tool is called Heap. It is a user-friendly tool that lets you automatically capture every user’s actions and measure the effects of interaction. Heap provides access to various customer activities including taps, views, clicks and form submissions.
Among others, one of the most effective ways to build customer engagement is through direct communication. The use of website engagement tools such as live chat, for instance, has grown in popularity over the past years. According to Econsultancy, live chat has gained the highest satisfactory levels for any customer service channel with 73% as compared with email that has 61% and phone that only gained 44%.
Live chat allows you to be present at the right place and the right moment. It helps create direct engagement with a user in real-time, allowing you to interact with people and help them as they proceed to make their first purchase.
Zendesk is one of the most popular live messaging tools of today. It offers live chat functionality specifically for business websites. Zendesk provides both flexibility and customisability allowing you to create better engagement with your customers.
User recording software
Creating a strong engagement doesn’t only mean providing customers with constant communication. It’s also about giving them a positive customer experience. After all, more and more customers are now prioritising experience more than anything else when looking at brands. According to Forbes Insights Report, 74% of customers are likely to buy based on experience alone.
One of the biggest challenges for most businesses isn’t just about how their websites look like, it’s whether or not their sites can make the viewers stay long enough to appreciate the value of what they can offer. In this case, investing in website engagement tools such as user recording software can be of great help.
With user recording tools, you can easily track users’ activities on your website and save the recordings for later review. This will help you find out if there’s any room for improvement as well as to better understand the effectiveness of your marketing campaigns.
Keep Customers Coming Back with Powerful Website Engagement Tools
Implement effective website engagement tools and see how they can help you build a stronger connection with your customers and in turn, boost your company’s overall sales.
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