Every web designer will tell you that the website is the most important thing to recognize your company. Most of the people are judging about your company because of the style and design of your website.
But why is the design so important?
There is some research about things customers, consumers and clients focus on for judgement. Even though most of the people jump to a conclusion and you could possibly turn this around, many of them will build their fixed opinion based on their first impression about your company or at least still have in mind that your website is not good looking and so get a bad indentation about your company and might lose their trust in you.
One of the most known research to support this prediction is the study from Derek Halpern about Social Triggers and the Paper Trust and Mistrust of Online Health Sites by Elizabeth Sillence, Pam Briggs, Lesley Fishwick and Peter Harris.
They observed women that were faced with a risky health decision while searching the internet for information for four weeks. Some sessions were uninstructed and some directed to see what’s happening and what forced the women to decide. From all of the factors that were mentioned for rejecting or mistrusting a website, 94% were design related and only 6% were content related. So they identified a list of mistakes on the websites why people mistrust it.
Here are the problems that led to mistrust and rejection of the website:
- Inconsistent Interface
- Lack of Call to Action
- Lack of Search Box
- Cluttered Homepage
- Not Mobile Friendly
- Low-Quality Content
- Hidden Contact
- Poor readability
- Inefficient Navigation
- Too many pop-up windows
- Annoying Advertisements
- Unorganized Content Layout
- Complicated Registration Process
- Inappropriate name for the website
- Complex, busy layout
- Lack of navigation aids
- Small print
- Too much text
- Corporate look and feel
From the research, we learned the following staged model of trust:
- Rapid screening of sites based upon heuristic analysis
- Systematic evaluation of site content
- Integration of information across sites and sources
- Longer term consultation and self disclosure processes
No matter what the type of your website is – whether it is a blog, an informational website, a community building website or an e-commerce website, your website design created the first impression and thus affects the level of trust. A poor website design willlead to a weak call to action, a low return on investment and a negative impression of the whole community.
Smmile is a Singapore Web Design Company with over 10 years of experience in the industry.
We can help you avoid the mistakes – or fix all the existing problems and give your business a rebirth. Contact us now for a free consultation.
Beyond creative web design, SMMILE offers much more services: SEO, branding, e-Commerce Website, WordPress, Web Hosting & Email.
At Smmile, we believe in designing for trust. Because we agree with the greatest brands in the world that design builds trust. And from trust, relationships are built and all businesses, are built on relationships.
By Lan Zhou & Amireh Leuwer