16 Must-Have Tools for Your Marketing Stack

SaaS marketing team needs efficient tools to help with implementation. Only through tools can the company have the access to the market in an organized way. It is easier for the staff to manage information and make a bigger impact.

When new tools are emerging, we should try them out and find out the ones that actually working well. If you don’t give it a try, there is the risk that you are probably left behind already.

“New technology can be scary, and you don’t want to struggle with a tool that has a steep learning curve. Unfortunately, this means companies are missing out on some great products that can make life and business so much easier,” writes Travis Wright, chief marketing technologist at CCP Global.

The most important thing is to have a marketing strategy together with specific platforms that could fit your SaaS’s needs. It is not necessary to have a tool for every function of the business but using tools to solve problems and help the company achieve goals would bring you to a higher level.

Customer Support

Give your clients value and show the high-quality service by answering their questions through customer support.

  1. HappyFox
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HappyFox, a practical help desk and customer support software solution. Reduce chaos and bring order to your support process with a robust support ticket system, self-service knowledge base and community forums. Bring email, web, chat and phone requests together painlessly.

  1. Freshdesk
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Freshdesk is a cloud-based customer support software which lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, but by  not letting you miss your own branded community offering power smiles to more than 17,000 customers around the world.


Onboarding, also known as organizational socialization, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders.

  1. Appcues
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Improve customer engagement by creating in-app experiences for user onboarding, feature activation & more without bugging your dev team.

  1. WalkMe
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WalkMe is a cloud-based Enterprise Class Guidance and Engagement Platform. The context-intelligent platform guides users and drives them to action within any online experience.

The Platform anticipates user needs and provides help exactly when and where they need it. WalkMe also drives users to action by highlighting new features and recommending relevant high-value offerings.All of this is accomplished without any changes to or integration with the underlying software.

Social Media

Social media are computer-mediated tools that allow people, companies and other organizations to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks.

  1. Snapchat
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Snapchat is an image messaging and multimedia mobile application created by Evan SpiegelBobby Murphy, and Reggie Brown. Snapchat evolved into a mix of private messaging and public content, including brand networks, publications, and live events such as sports and music.

  1. Buffer
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Buffer is a software application designed to manage accounts in social networks, by providing the means for a user to schedule posts to TwitterFacebook and Linkedin.


Your SaaS can benefit from gathering qualitative and quantitative data from your website. It moves your team to create a worthwhile online experience for your customers.

“When you are armed with this knowledge, you get to see how effective your website is and what changes you need to make in order to make it even better,”writes John Jantsch, founder of Duct Tape Marketing Consultant.

  1. Kissmetrics
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Kissmetrics provides visualization tools on how users interact with their site, web apps, and mobile products. It collects and shows customers acquisition data for each user.

  1. Crazy Egg
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Crazy Egg lets your team visitors’ activities on your website. For example, you’ll discover where people are clicking and where they stop scrolling on the page. Their Confetti Tool is really useful. It distinguishes your clicks, segmenting them by referral sources and search terms.


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

  1. Moz Pro
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Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.


A Forrester study reports that “81% of marketing decision makers place customer loyalty as a top priority for improvement.”

  1. Loyalis
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Loyalis is a point-based rewards program with an integrated business intelligence dashboard to help you grow sales

  1. Social Annex
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Social Annex offers Customer Loyalty and Advocate Marketing Solutions that help

you take charge of your customer’s journey. Their enterprise-grade, unified platform delivers comprehensive data, seamless customer experiences, and pre-built technology integrations propelling your customer’s path from browser through advocate.

Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

  1. Customer.io
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Customer.io is a technology company changing the way businesses interact with their customers. It allows you to send emails to people based on how they use your app.

  1. Vero
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The email platform for modern, online businesses.

Automated workflows, real-time event tracking and segmentation on all of your data.

Content Marketing

According to Demand Metric, content marketing “costs 62% less than traditional marketing and generates about 3 times as many leads.” Consider integrating content into your marketing strategy.

  1. CoSchedule
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CoSchedule is an easy drag-and-drop content marketing calendar that allows you to plan, create, and promote your content all in one place. It saves you time and helps you grow your audience through smart marketing plans and efficient team collaboration.

  1. Buzzsumo
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BuzzSumo is a helpful search tool that tracks content on all social networking sites and ranks them based on the number of shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest. It monitors content by topic or user and uses an advanced search engine to deliver accurate results.

  1. Notifier
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Notifier scans your blog posts, finds people you mentioned, and then lets you notify them. It’s a one-stop shop to bringing awareness to your content.

17.Uplead (Bonus) 

If you are looking to market your content to a wider audience, Uplead is the way to go. Uplead allows you to search for particular types of contacts, and is a great tool if you are looking to increase the leads generation which can bring more opportunities. 

Get a special 30 day account with 100 free leads!

To redeem:
1) Go here: https://app.uplead.com/trial-signup
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4) You get a 30 day account with 100 free leads

Overall, with efficient tools and a good website, together with a motivated team, your business will grow quickly.

Want a better website? Let us help you grow your business.

SMMILE is a leading Website Design Agency based in Singapore that could help you avoid the mistakes – or fix all the existing problems and give your business a rebirth. Beyond creative web design, SMMILE provides more services: SEO, branding, e-Commerce Website, WordPress, Web Hosting & Email. Contact us now for a free consultation.

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Singapore 349314
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Lan Zhou

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Smmile is a Digital Marketing Agency in Singapore with over 10 years of experience in the industry.